Encouraging Factors in Students' Use of the PARSIJOO Search Engine

Taheri, Zeinab and Mohammadi, Faegheh and Mahmoodi, Firooz Encouraging Factors in Students' Use of the PARSIJOO Search Engine. Journal of Knowledge-Research Studies, 2024, vol. 2, n. 4, pp. 61-81. [Journal article (Paginated)]

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English abstract

Purpose: The primary Purpose of this study is to explore the motivating factors behind students' utilization of the Iranian search engine "Parsijoo." Methodology: Employing a qualitative approach, this research utilized the phenomenological method. Data collection was carried out through semi-structured interviews with a sample of 16 eighth-grade female students from public schools in Tabriz city, selected using purposeful snowball sampling until theoretical saturation was achieved. Data analysis was conducted using Glaser and Straus's coding method to ensure validity and reliability through frequent review and matching. Findings: The study revealed that students are drawn to using the "Parsijoo" search engine due to its ability to retrieve various types of documents, excellent performance in service delivery, and alignment with national culture. Conclusion: Students identified the extensive results provided by "Parsijoo," particularly in academic matters, as a key advantage. They also appreciated the engine's capability to efficiently retrieve all file types and present relevant outcomes. Furthermore, students highlighted the unique features and services offered by "Parsijoo" as contributing positively to their user experience. Value: Promoting education and awareness is crucial in encouraging students to engage with native search engines. To foster lasting usage among this demographic, ongoing evaluations must be conducted on these platforms based on practical experiences, case studies, and user feedback. Conducting qualitative studies like the one presented here can offer valuable insights for enhancing the effectiveness and quality of native search engines.

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هدف: هدف اصلی این پژوهش شناسایی عوامل مشوق در استفاده دانش‌­آموزان از موتور جستجوی ایرانی «پارسی جو» است. روش‌شناسی‌: در این پژوهش کیفی از روش تحقیق پدیدارشناسی استفاده شده است و داده‌­ها از طریق مصاحبه نیمه ساختاریافته گردآوری شده‌­اند. نمونه مورد بررسی، 16 نفر از دانش‌­آموزان پایه­ هشتم مدارس دخترانه دولتی شهر تبریز بوده که با استفاده از روش نمونه­‌گیری هدفمند گلوله برفی تا رسیدن به حد اشباع نظری انتخاب شده‌­اند. جهت تجزیه‌وتحلیل داده‌­ها از روش کدگذاری گلاسر و استراوس استفاده شده است. به‌منظور کسب روایی و پایایی از روش بازبینی و تطبیق مکرر و متوالی داده­ها استفاده شده است. یافته‌ها: یافته‌­ها نشان می­‌دهد که علت ترغیب دانش‌­آموزان در استفاده از موتور جستجوی «پارسی جو» عبارت‌اند از: نقاط قوت موتور پارسی جو در بازیابی انواع مدارک اعم از متنی و غیر متنی، عملکرد قوی پارسی جو در سرویس­های ارائه‌شده، همسو بودن این موتور جستجو با فرهنگ ملی است. نتایج: بازیابی نتایج بیشتر برای نیازهای اطلاعاتی دانش‌­آموزان به­‌خصوص درزمینۀ مسائل درسی از عوامل مشوقی بود که دانش‌­آموزان بدان اشاره کردند؛ اینکه پارسی جو می‌­تواند در ارتباط با درخواست دانش­‌آموز نتایج بیشتری بازیابی کند، به­‌گونه­ای که دانش‌­آموز می­‌تواند به‌اندازه‌ای که نیاز دارد اطلاعات به دست آورد. همچنین، دانش‌­آموزان امکانات و سرویس­های مختص پارسی جو، و ویژگی‌های صفحه‌­ی نخست آن را از نکات مثبت این موتور جستجو برشمردند. اصالت و ارزش: تحقیقاتی که تاکنون درزمینۀ عملکرد موتورهای جستجوی فارسی توسط پژوهشگران ایرانی انجام گرفته است، همگی از نوع کمی بوده و در آن­ها بیشتر جنبه‌­های فنی موردبررسی قرار گرفته‌­اند و عوامل غیر فنی تأثیرگذار در استفاده از این موتورهای جستجو در آن­ها مورد غفلت واقع شده‌­اند. لذا در این پژوهش کیفی، سعی بر آن است به شناسایی نقاط قوت موتور جستجوی ایرانی «پارسی جو» از دیدگاه دانش­‌آموزان پرداخته شود.

Item type: Journal article (Paginated)
Keywords: Incentives, Iranian search engine, Parsijoo search engine, students
Subjects: H. Information sources, supports, channels.
Depositing user: Rasoul Zavaraqi
Date deposited: 16 May 2024 02:53
Last modified: 16 May 2024 02:53
URI: http://hdl.handle.net/10760/45764

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