|Paul, Johnson and Kua, Lena and Narayanan, N. Varaprasad (2005) Gaining Mindshare and Timeshare : Marketing Public Libraries. [Conference Paper] (Unpublished)
Full text available as:
![[img]](http://eprints.rclis.org/style/images/fileicons/application_pdf.png)
| PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader 138Kb Language: English |
Abstract(s)
This presentation is an examination of how the National Library Board had successfully gained market share by redefining its market space and remaking the image of libraries and librarians. Libraries were repositioned to gain mindshare and timeshare among Singaporeans, competing against the cinema, TV, video games and other leisure activities, becoming the Third Place after home and work for many.
| Item Type: | Conference Paper |
|---|---|
| Keywords: | Loans, Visitorship, Customer Segmentation, Library Technology, Media Communications |
| Subjects: | B. Information use and sociology of information. > BH. Information needs and information requirements analysis. F. Management. > FB. Marketing. |
| Full Metadata: | Show all fields |
| ID Code: | 4603 |
| Deposited By: | Paul, Johnson |
| Deposited On: | 01 Sep 2005 |
| Last Modified: | 19 Nov 2008 09:54 |
| Statistics: | View statistics for this eprint |
Archive Staff Only: edit this record