Media libraries and subscription video-on-demand services in Germany: Usage habits and perceived differences from the user’s perspective

Telkmann, Verena Media libraries and subscription video-on-demand services in Germany: Usage habits and perceived differences from the user’s perspective. Journal of Creative Industries and Cultural Studies – JOCIS, 2024, vol. 11, pp. 176-214. [Journal article (Paginated)]

[thumbnail of Scientific article]
Preview
Text (Scientific article)
JOCIS_11_Miolo_176-214.pdf - Published version
Available under License Creative Commons Attribution.

Download (752kB) | Preview

English abstract

The streaming industry has seen rapid growth worldwide in recent years with intense competition among the major international providers. In Germany, streaming services and pay TV providers achieved a turnover of over five billion euros for the first time in 2022. The number of users subscribing to services such as Netflix, Disney+, and RTL+ has also doubled in the last five years and currently stands at 21.2 million people with one or more subscriptions. In the midst of this competition, this study examines the differences in usage habits, preferences, and user perceptions regarding content offer, user experience, brand perception, and pricing between media libraries and subscription video-on-demand (SVOD) providers in Germany. The study draws on STP theory (segmentation, targeting, positioning) to show how German TV companies can effectively use their resources and differentiate themselves in the competitive market. Based on 1,726 responses from an online survey of German students, empirical significance tests were conducted. These show that SVOD and media library users prefer different program types and that media libraries have a clear need to catch up, especially with regard to personalized recommendations and brand perception.

Item type: Journal article (Paginated)
Keywords: Streaming; media libraries; usage habits; genre preferences; brand perception; differentiation.
Subjects: H. Information sources, supports, channels. > HT. Web 2.0, Social networks
L. Information technology and library technology > LC. Internet, including WWW.
Depositing user: Dr. Nicoleta-Roxana Dinu
Date deposited: 15 Sep 2024 07:07
Last modified: 15 Sep 2024 07:07
URI: http://hdl.handle.net/10760/46047

References

ARD. (2023a). Online-Nutzung: ARD-Reichweitendaten [Online Usage: ARD

coverage data]. Die ARD. Retrieved March 28, 2023 from https://www.ard.

de/die-ard/was-wir-leisten/Onlinenutzung-100/

ARD. (2023b, June 22). ARD stellt Weichen für den Reformweg: Jetzt wird es

konkret [ARD sets the course for reform: Now it‘s getting concrete]. Die

ARD. Retrieved January 9, 2024 from https://www.ard.de/die-ard/presse-und-kontakt/ard-pressemeldungen/2023/06-22-ARD-stellt-Weichenfuer-den-Reformweg-jetzt-wird-es-konkret-100/

ARD/ZDF Forschungskommission. (2022). ARD/ZDF-Onlinestudie 2022 [ARD/

ZDF Online Study 2022]. Retrieved March 28, 2023 from https://www.

ard-media.de/fileadmin/user_upload/media-perspektiven/ARD-ZDF-Onlinestudie/ARD_ZDF_Onlinestudie_2022_Publikationscharts.pdf

Backhaus, K., Erichson, B., Plinke, W., & Weiber, R. (2016). Multivariate

Analysemethoden: Eine anwendungsorientierte Einführung [Multivariate

analysis methods: An application-oriented introduction] (14th edition).

Springer Gabler.

Berekoven, L., Eckert, W., & Ellenrieder, P. (2009). Marktforschung: Methodische Grundlagen und praktische Anwendung [Market Research: Methodological Basics and Practical Application] (12th edition). Gabler.

Berghofer, S. (2021). Digitalisierungsbericht 2021 Video [Digitalization Report

2021 Video]. die medienanstalten – ALM GbR.

Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & Management Studies: An

International Journal, 6(1), 128–148.

Böhm, K., Mogg, A., & Esser, R. (2023). Zukunftsszenarien für die TV- und

Video-Branche 2030: Wie verändern die Digitalisierung und VoD-Anbieter wie Netflix den Markt der Zukunft? [Future scenarios for the TV and

video industry in 2030: How will digitization and VoD providers like Netflix

change the market of the future?]. Deloitte. Retrieved May 31, 2023 from

https://www2.deloitte.com/de/de/pages/technology-media-and-telecommu-nications/articles/zukunftsszenarien-tv-video-branche.html

Bondad-Brown, B. A., Rice, R. E., & Pearce, K. E. (2012). Influences on TV

viewing and online user-shared video use: Demographics, generations,

contextual age, media use, motivations, and audience activity. Journal of

Broadcasting & Electronic Media, 56(4), 471–493. https://doi.org/10.1080

/08838151.2012.732139

Bortz, J., & Schuster, C. (2010). Statistik für Human- und Sozialwissenschaftler

[Statistics for Human and Social Researchers] (7th edition). Springer Berlin.

Breunig, C., Handel, M., & Kessler, B. (2020). Ergebnisse der ARD/ZDF-Langzeitstudie. Massenkommunikation 2020: Nutzungsmotive und leistungsbewertungen der medien [Mass communication 2020: Usage motives and

performance evaluations of the media: Results of the ARD/ZDF LongTerm Study]. Media Perspektiven, (12), 602-625. https://www.ard-media.

de/fileadmin/user_upload/media-perspektiven/pdf/2020/1220_Breunig_

Handel_Kessler.pdf

Budzinski, O., Gaenssle, S., & Lindstädt, N. (2022). Data (r)evolution – The

economics of algorithmic search and recommender services. In S. Baumann

(Ed.), Handbook of Digital Business Ecosystems (p. 349–366). Edward Elgar.

Budzinski, O., Gaenssle, S., & Lindstädt-Dreusicke, N. (2021a). Wettbewerb

und antitrust in unterhaltungsmärkten [Competition and antitrust in

entertainment markets] (Discussion Paper No. 147). Technische Universität Ilmenau. Institut für Volkswirtschaftslehre.

Budzinski, O., Gaenssle, S., & Lindstädt-Dreusicke, N. (2021b). The battle of

YouTube, TV and Netflix: An empirical analysis of competition in audiovisual media markets. SN Business & Economics, 1(9), 115-131. https://doi.

org/10.1007/s43546-021-00122-0

BVDW. (2019). Digitale nutzung in Deutschland 2019 [Digital usage in Germany

2019]. Retrieved April 12, 2023 from https://www.bvdw.org/fileadmin/

user_upload/Grafik_4.JPG

Castro, D., Rigby, J. M., Cabral, D., & Nisi, V. (2021). The binge-watcher’s journey:

Investigating motivations, contexts, and affective states surrounding Netflix viewing. Convergence: The International Journal of Research into New

Media Technologies, 27(1), 3–20. https://doi.org/10.1177/1354856519890856

Cennamo, C., & Santalo, J. (2013). Platform competition: Strategic trade-offs

in platform markets: Platform Competition. Strategic Management Journal, 34(11), 1331–1350. https://doi.org/10.1002/smj.2066

Cha, J. (2013a). Does genre type influence choice of video platform? A study

of college student use of internet and television for specific video genres.

Telematics and Informatics, 30(2), 189–200. https://doi.org/10.1016/j.

tele.2012.09.003

Cha, J. (2013b). Predictors of television and online video platform use: A coexistence model of old and new video platforms. Telematics and Informatics,

30(4), 296–310. https://doi.org/10.1016/j.tele.2013.01.001

Chan-Olmsted, S., & Wang, R. (2019). Shifts in consumer engagement and

media business models. In M. Deuze & M. Prenger (Eds.), Making media:

production, practices, and professions (p. 133–146). Amsterdam University Press.

Chan-Olmsted, S., Wang, R., & Hwang, K.-H. (2020). Substitutability and

complementarity of broadcast radio and music streaming services: The

millennial perspective. Mobile Media & Communication, 8(2), 209–228.

Cleff, T. (2019). Applied statistics and multivariate data analysis for business

and economics: A modern approach using SPSS, Stata, and Excel. Springer

International Publishing.

Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd

edition). L. Erlbaum Associates.

Czichon, M. (2019). Kumulierte Serienrezeption: Ein Modell zur Erklärung

des Rezeptionsphänomens Binge Watching [Cumulative series reception:

a model to explain the reception phenomenon of binge watching]. Springer Fachmedien.

die medienanstalten. (2022a). Zukunftsorientierte Vielfaltssicherung im

Gesamtmarkt der Medien: Bericht der Kommission zur Ermittlung der

Konzentration im Medienbereich (KEK) über die Entwicklung der Konzentration und über Maßnahmen zur Sicherung der Meinungsvielfalt im privaten Rundfunk [Future-oriented diversity assurance in the overall media

market: Report of the Commission on Concentration in the Media (KEK) on

the development of concentration and on measures to ensure diversity of

opinion in private broadcasting]. die medienanstalten – ALM GbR.

die medienanstalten. (2022b). Kantar video trends 2022: ergebnis des digitalisierungsbericht video [Kantar video trends 2022: Result from the digitalization report video]. Retrieved March 29, 2023 from https://www.die-medienanstalten.de/fileadmin/user_upload/die_ medienanstalten/Forschung/

Videobericht_Chartreport/Video_Trends_2022_Chartreport_Kantar.pdf

Disney. (2023). The Walt Disney Company reports first quarter earnings for fiscal

2023. The Walt Disney Company. Retrieved March 28, 2023 from https://

thewaltdisneycompany.com/app/uploads/2023/02/q1-fy23-earnings.pdf

Donders, K. (2019). Public service media beyond the digital hype: Distribution strategies in a platform era. Media, Culture & Society, 41(7), 1011–1028.

https://doi.org/10.1177/0163443719857616

Doyle, G. (2016). Resistance of channels: Television distribution in the multiplatform era. Telematics and Informatics, 33(2), 693–702. https://doi.

org/10.1016/j.tele.2015.06.015

EGTA. (2014). EGTA guidelines for the future of audiovisual audience measurement. The television sales houses’ point of view. Egta. Retrieved March 29,

2023 from http://www.egta.com/uploads/other_documents/egta_guidelines_future_av_audience_measurement.pdf

Ehrlich, G. L. (2023). Der konsumentenbasierte Markenwert von Nachrichtenmedien: Muster der Genese und Wirkung von starken Medienmarken

[The consumer-based brand equity of news media: patterns of genesis and

impact of strong media brands]. Springer VS.

Eins, P. (2022). Strategien und Erlösmodelle [Strategies and Revenue Models].

In P. Eins, Podcasts im Journalismus (p. 99–115). Springer Fachmedien.

Elsafty, A., & Boghdady, A. (2022). The cognitive determinants influencing

consumer purchase-intention towards Subscription Video on Demand

(SVoD): Case of Egypt. International Journal of Marketing Studies, 14(1),

95-113. https://doi.org/10.5539/ijms.v14n1p95

Erickson, S., Dal Cin, S., & Byl, H. (2019). An experimental examination of

binge watching and narrative engagement. Social Sciences, 8(1), 1-9. https://

doi.org/10.3390/socsci8010019

Espinosa, J. A., & Ortinau, D. J. (2016). Debunking legendary beliefs about

student samples in marketing research. Journal of Business Research, 69(8),

3149–3158. https://doi.org/10.1016/j.jbusres.2015.12.003

Feddersen, C. (2010). Repositionierung von Marken: Ein agentenbasiertes Simulationsmodell zur Prognose der Wirkungen von Repositionierungsstrategien [Repositioning brands: an agent-based simulation model to predict

the effects of repositioning strategies]. Gabler.

Flavián, C., & Gurrea, R. (2007). Perceived substitutability between digital and

physical channels: The case of newspapers. Online Information Review,

31(6), 793–813. https://doi.org/10.1108/14684520710841775

Flavián, C., & Gurrea, R. (2009). Digital versus traditional newspapers: Influences on perceived substitutability. International Journal of Market Research,

51(5), 1–19. https://doi.org/10.1177/147078530905100503

Flayelle, M., Maurage, P., Di Lorenzo, K. R., Vögele, C., Gainsbury, S. M., &

Billieux, J. (2020). Binge-watching: what do we know so far? A first systematic review of the evidence. Current Addiction Reports, 7(1), 44–60. https://

doi.org/10.1007/s40429-020-00299-8

Fuchs, C., & Adamantios, D. (2009). Using single-item measures for construct

measurement in management research: Conceptual issues and application

guidelines. Die Betriebswirtschaft, 69(2), 195–210.

Grammel, M., & Gründl, J. (2018). Willingness to Pay for Public Service Media.

In N. Gonser (Ed.), Der öffentliche (Mehr-)Wert von Medien (p. 109–127).

Springer Fachmedien Wiesbaden.

Granow, V. C., Reinecke, L., & Ziegele, M. (2018). Binge-watching and psychological well-being: media use between lack of control and perceived autonomy. Communication Research Reports, 35(5), 392–401. https://doi.org/10.

1080/08824096.2018.1525347

Gundlach, H. (2023). Strategische Potenziale etablierter Medienkonzerne und

von Newcomern im Video-on-Demand-Markt. Eine empirische Studie des

Wettbewerbs im Markt für Video-on-Demand [Strategic potentials of established media groups and of newcomers in the Video-on-Demand Market.

An empirical study of competition in the video-on-demand market]. MedienWirtschaft, 20 (2), 38–53. https://doi.org/10.15358/1613-0669-2023-2

Guo, M., & Chan-Olmsted, S. M. (2015). Predictors of social television viewing: How perceived program, media, and audience characteristics affect

social engagement with television programming. Journal of Broadcasting & Electronic Media, 59(2), 240–258. https://doi.org/10.1080/0883815

1.2015.1029122

Háló, G., Campos Rueda, M., & Goyanes, M. (2023). Consumers’ paying intent

for public service media in Spain: The effect of RTVE service quality, citizens’ expenditure, and the moderating role of age. Journalism Studies,

24(11), 1476–1495. https://doi.org/10.1080/1461670X.2023.2227287

Hennig-Thurau, T., & Houston, M. B. (2019). Entertainment science: data

analytics and practical theory for movies, games, books, and music. Springer International Publishing.

Hennig-Thurau, T., Schauerte, R., Herborg, N., & Wiechmann, D. (2019). Quo

Vadis, deutsche Medien? Zur Zukunft deutscher Fernsehanbieter in digitalen Streaming-Zeiten [Quo vadis, German media? On the future of German

television providers in digital streaming times]. Westfälische Wilhelms-Universität Münster/Roland Berger GmbH.

Herzog, C., & Karppinen, K. (2014). Policy streams and public service media

funding reforms in Germany and Finland. European Journal of Communication, 29(4), 416–432. https://doi.org/10.1177/0267323114530581

Hickethier, K. (2012). Film- und Fernsehanalyse [Analysis of films and television]. J.B. Metzler.

Hiller, R. S. (2017). Profitably bundling information goods: Evidence from the

evolving video library of Netflix. Journal of Media Economics, 30(2), 65–81.

https://doi.org/10.1080/08997764.2017.1375507

Hino, H. (2015). TV today, mobile TV tomorrow? Extrapolating lessons from

Israeli consumers’ adoption of innovative TV viewing technology. International Journal on Media Management, 17(2), 69–92. https://doi.org/10.

1080/14241277.2015.1030748

Iordache, C., Raats, T., & Mombaerts, S. (2023). The Netflix Original documentary, explained: Global investment patterns in documentary films and

series. Studies in Documentary Film, 17(2), 151–171. https://doi.org/10.108

0/17503280.2022.2109099

Jang, S., & Park, M. (2016). Do new media substitute for old media?: A panel

analysis of daily media use. Journal of Media Economics, 29(2), 73–91.

https://doi.org/10.1080/08997764.2016.1170021

Johnson, C. (2017). Beyond catch-up: VoD interfaces, ITV Hub and the

repositioning of television online. Critical Studies in Television: The

International Journal of Television Studies, 12(2), 121–138. https://doi.

org/10.1177/1749602017698159

Joyn. (2023). Was ist Joyn? [What is Joyn?]. Joyn. Retrieved April 18, 2023 from

https://www.joyn.de

Jung, Y., Perez-Mira, B., & Wiley-Patton, S. (2009). Consumer adoption of

mobile TV: Examining psychological flow and media content. Computers

in Human Behavior, 25(1), 123–129.

Kennedy, R. E. (2002). Strategy fads and competitive convergence: An empirical

test for herd behavior in prime time television programming. The Journal of

Industrial Economics, 50(1), 57–84. https://doi.org/10.1111/1467-6451.00168

Kim, Y. J., & Han, J. (2014). Why smartphone advertising attracts customers: A

model of Web advertising, flow, and personalization. Computers in Human

Behavior, 33(2014), 256–269. https://doi.org/10.1016/j.chb.2014.01.015

Kläver, M. (2023). Wie eine Serien-Produktion Maßstäbe für die Zukunft setzt

[How a series production sets standards for the future]. ZDF. Retrieved

May 31, 2023 from https://www.zdf.de/zdfunternehmen/gremien-fernsehrat-newsletter-232.html

Klosa, O. (2016). Online-Sehen: Qualität und Akzeptanz von Web-TV [Watching

online: Quality and acceptance of online television]. Springer Fachmedien.

Klöß, S., & Lange, B. (2022). Die Zukunft der Consumer Technology – 2022:

Marktentwicklung & Mediennutzung, Trends & Technologien [The future

of consumer technology - 2022: Market development & media use, trends

& technologies]. Bitkom e.V.

Koch, T. (2010). Macht der Gewohnheit? Der Einfluss der Habitualisierung auf

die Fernsehnutzung [Power of habit? The influence of habitualization on

television use]. VS Verlag für Sozialwissenschaften.

Kotler, P. (1994). Marketing management: Analysis, planning, implementation, and control (8th edition). Prentice Hall.

Kreller, P. (2000). Einkaufsstättenwahl von Konsumenten: Ein präferenztheoretischer Erklärungsansatz [Consumers’ shopping location choices: A preference-theoretic explanatory approach]. Springer Fachmedien.

Kunz, R. E., & Santomier, J. P. (2019). Sport content and virtual reality technology acceptance. Sport, Business and Management: An International

Journal, 10(1), 83–103. https://doi.org/10.1108/SBM-11-2018-0095

Kunz, R., Notbohm, S., Telkmann, V., & Zabel, C. (2022a). Netflix & Co. Vs.

Sender-Mediatheken: Faktoen der Nutzung, Austauschbarkeit und Differenzierung von SVoD- und Mediatheken-Angeboten [Netflix & Co. vs.

broadcaster media libraries: Factors of use, substitutability, and differentiation of SVoD and media library offerings.]. MedienWirtschaft, 19(1), 31–43.

Kunz, R., Zabel, C., & Telkmann, V. (2022b). Content-, system-, and hardware-related effects on the experience of flow in VR gaming. Journal of

Media Economics, 34(4), 213–242. https://doi.org/10.1080/08997764.202

2.2149159

Leiner, D. J., & Neuendorf, N. L. (2022). Does streaming TV change our concept

of television? Journal of Broadcasting & Electronic Media, 66(1), 153–175.

https://doi.org/10.1080/08838151.2021.2013221

Lena, J. C., & Peterson, R. A. (2008). Classification as culture: Types and trajectories of music genres. American Sociological Review, 73(5), 697–718. https://

doi.org/10.1177/000312240807300501

Lobato, R., & Lotz, A. (2021). Beyond streaming wars: Rethinking competition in video services. Media Industries Journal, 8(1), 89-108. https://doi.

org/10.3998/mij.1338

Martens, D., & Herfert, J. (2013). Der Markt für Video-on-Demand in Deutschland: Fakten und Einschätzungen zur Entwicklung von VoD [The market for

video-on-demand in Germany: Facts and estimates on the development of

VoD]. Media Perspektiven, (2), 101-114. https://www.ard-media.de/fileadmin/

user_upload/media-perspektiven/pdf/2013/02-2013_Martens_Herfert.pdf

Meier, C. (2023). Wie das Privatfernsehen im Streaming-Zeitalter überleben

will [How private television wants to survive in the streaming age]. Welt.

Retrieved April 4, 2023 from https://www.welt.de/244527162

Menon, D. (2022). Purchase and continuation intentions of over-the-top (OTT)

video streaming platform subscriptions: A uses and gratification theory

perspective. Telematics and Informatics Reports, 5(2022), 1-14. https://doi.

org/10.1016/j.teler.2022.100006

Michalis, M. (2018). Distribution dilemmas for Public Service Media. Evidence

from the BBC. In G. F. Lowe, H. Van den Bulck & K. Donders (Eds.), Public

Service Media in the networked society (pp. 195–210). Nordicom.

Mikos, L. (1994). Es wird dein Leben! Familienserien im Fernsehen und im

Alltag der Zuschauer [It will be your life! Family series on television and

in viewers’ everyday lives]. MAkS-Publications.

Mikos, L. (2016). Digital media platforms and the use of TV content: Binge

watching and Video-on-Demand in Germany. Media and Communication,

4(3), 154–161. https://doi.org/10.17645/mac.v4i3.542

Mosen, B.-M. (2021). Kooperationen und Netzwerke auf TV-Märkten als

Antwort auf veränderte Wettbewerbssituationen und zur Erzielung von

Wettbewerbsvorteilen [Cooperations and networks on TV markets as

a response to changing competitive situations and to achieve competitive advantages]. In B.-M. Mosen, Neue Formen der Wertschöpfung in der

TV-Branche (p. 87–129). Springer Fachmedien.

Netflix. (2022a). Netflix fourth quarter earnings 2022: Letter to shareholders.

Retrieved March 28, 2023 from https://s22.q4cdn.com/959853165/files/

doc_financials/2022/q4/FINAL-Q4-22-Shareholder-Letter.pdf

Netflix. (2022b). Netflix schon ab 4,99 € pro Monat [Netflix from as little as

€4.99 per month.]. Netflix. Retrieved March 29, 2023 from https://about.

netflix.com/de/news/announcing-basic-with-ads-de

Nielsen. (2023). Streaming unverpackt: 2022 war das Jahr der Originalinhalte [Streaming unboxed: 2022 was the year of original content.]. Nielsen.

Retrieved June 15, 2023 from https://www.nielsen.com/de/insights/2023/

streaming-unwrapped-2022-was-the-year-of-original-content/

Nitschke, T. (2005). Präferenzmessung in der Online Medien-Distribution:

Sharing-Verhalten und Zahlungsbereitschaft für Filme im Internet [Preference measurement in online media distribution: sharing behavior and

willingness to pay for movies online]. Deutscher Universitäts-Verlag.

Noh, S. (2021). Dual portfolio management strategies of online subscription video on demand (SVOD) companies: A genre perspective. Journal

of Media Business Studies, 18(2), 132–153. https://doi.org/10.1080/165223

54.2020.1797270

Orgad, S. (2009). Mobile TV: Old and new in the construction of an emergent

technology. Convergence: The International Journal of Research into New

Media Technologies, 15(2), 197–214. https://doi.org/10.1177/1354856508101583

Palomba, A. (2021). How consumers’ personalities, lifestyles and demographics predict SVOD genre and SVOD platform consumption. Journal of

Contemporary Marketing Science, 4(3), 362–384. https://doi.org/10.1108/

JCMARS-06-2021-0020

Pauker, M. (2021). Netflix: 500 Millionen für lokalen Content [Netflix: 500

million for local content]. W&V. Retrieved June 10, 2023 from https://www.

wuv.de/Archiv/Netflix-500-Millionen-für-lokalen-Content

Paus-Hasebrink, I., & Prochazka, F. (2016). Medienformate als Gegenstand

qualitativer Forschung in der Kommunikationswissenschaft [Media formats

in qualitativ research in communication studies]. In S. Averbeck-Lietz & M.

Meyen (Eds.), Handbuch nicht standardisierte Methoden in der Kommunikationswissenschaft (p. 401–413). Springer Fachmedien.

Peterson, R. A. (2001). On the use of college students in social science research:

Insights from a second-order meta-analysis. Journal of Consumer Research,

28(3), 450–461. https://doi.org/10.1086/323732

Porst, R. (2014). Fragebogen: Ein Arbeitsbuch [Questionnaire: A Workbook].

Springer Fachmedien.

Rahe, V., Buschow, C., & Schlütz, D. (2021). How users approach novel media

products: Brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market.

Journal of Media Business Studies, 18(1), 45–58. https://doi.org/10.1080/1

6522354.2020.1780067

Rentfrow, P. J., Goldberg, L. R., & Zilca, R. (2011). Listening, watching, and reading: The structure and correlates of entertainment preferences. Journal of

Personality, 79(2), 223–258. https://doi.org/10.1111/j.1467-6494.2010.00662.x

Restrepo, J. A. (2003). SEGMENTATION – TARGETING – POSITIONING. EurekaFacts. Retrieved May 4, 2023 from https://www.eurekafacts.com/project/

segmentation-targeting-positioning/

Rhody, A. (2022). Ergebnisse der ARD/ZDF-Onlinestudie 2022: Bewegtbild im

Internet erreicht immer mehr Menschen [Videos reaching more and more

people on the internet: Results from the ARD/ZDF Online Study 2022].

Media Perspektiven, (10), 487–492. https://www.ard-media.de/fileadmin/

user_upload/media-perspektiven/ARD-ZDF-Onlinestudie/2022__Bewegtbild_im_Internet_erreicht_immer_mehr_Menschen.pdf

Rogers, S. A. (2001). Electronic journal usage at Ohio State University. College

& Research Libraries, 62(1), 25–34. https://doi.org/10.5860/crl.62.1.25

RTL. (2021). Filme, Serien, Musik, Podcasts, Hörbücher und Premium-Magazine: Auf RTL+ gibt es alles in einem Abo [Films, series, music, podcasts,

audio books and premium magazines: All in one abonnement by RTL+].

RTL. Retrieved April 18, 2023 from https://www.rtl.de/cms/auf-rtl-gibtes-alles-in-einem-abo-filme-serien-musik-podcasts-hoerbuecher-undpremium-magazine-4859260.html

RTL interactive GmbH. (2023). Finde das passende RTL+ Paket für dich [Find

the best RTL+ package for you]. tvnow. Retrieved May 29, 2023 from https://

my.tvnow.de/buchen/initial

Rühle, A. (2016). Öffentlich-rechtliche und private Fernsehprogramme im

Urteil der Zuschauer [Public service and private television programs under

the judge of the viewer]. Media Perspektiven, (5), 286–302.

Sagatz, K. (2022). Gut gestreamt: Bald über 20 Millionen Nutzer in Deutschland [Well streamed: Nearly 20 million users in Germany]. Tagesspiegel.

Retrieved March 28, 2023 from https://www.tagesspiegel.de/gesellschaft/

medien/bald-uber-20-millionen-nutzer-in-deutschland-5895727.html

Schaarschmidt, C. (2021). Wie viel Personalisierung braucht der Bewegtbildmarkt aus Zuschauersicht? [How much personalization needs the video

market from the viewers’ point of view?] MedienWirtschaft, 4(2021), 30–37.

Schauerte, R., Feiereisen, S., & Malter, A. J. (2021). What does it take to survive

in a digital world? Resource-based theory and strategic change in the

TV industry. Journal of Cultural Economics, 45(2), 263–293. https://doi.

org/10.1007/s10824-020-09389-x

Schmidt, A., & Klug, D. (2017). TV-Formate [TV formats]. In T. Hecken & M. S.

Kleiner (Eds.), Handbuch Popkultur (p. 159–163). J.B. Metzler.

Schmidt, S., & Zaborowski, K. U. (2017). Video- und Musik-Streaming-Dienste

aus Verbrauchersicht: Eine Untersuchung der Verbraucherzentralen [Video

and music streaming services from consumer’s point of view: A study from

consumer centers]. Verbraucherzentrale Rheinland-Pfalz e.V. Retrieved June

19, 2023 from https://www.verbraucherzentrale.de/sites/default/files/2019-

11/video-und-musik-streaming-dienste -aus-verbrauchersicht.pdf

Schwarzer, M. (2021). Das Ende des Binge-Watchings? Warum so viele Serien

wöchentlich erscheinen statt auf einen Schlag [The end of binge watching?

Why so many series are released weekly instead of all at once]. Redaktionsnetzwerk Deutschland. Retrieved May 10, 2023 from https://www.rnd.

de/medien/netflix-und-co-war-es-das-mit-binge-watching-warum-erscheinen-serien-immer-oefter-im-wochentakt-NKV5D554SVGG7F7SBISEHFU2IE.html

Schweiger, W. (2007). Theorien der Mediennutzung: Eine Einführung [Theories of media usage: An introduction]. VS Verlag für Sozialwissenschaften.

Seibold, B. (2002). Klick-Magnete: Welche Faktoren bei Online-Nachrichten

Aufmerksamkeit erzeugen [Click Magnets: Which factors attract attention

in online news]. Fischer.

Shin, D. H. (2009). An empirical investigation of a modified technology acceptance model of IPTV. Behaviour & Information Technology, 28(4), 361–372.

https://doi.org/10.1080/01449290701814232

Shin, S., & Park, J. (2021). Factors affecting users’ satisfaction and dissatisfaction of OTT services in South Korea. Telecommunications Policy, 45(9).

https://doi.org/10.1016/j.telpol.2021.102203

Song, L., Hu, B., & Mou, J. (2021). Investigating consumer binge-watching behavior: A valence framework perspective. Journal of Retailing and Consumer

Services, 62(2021), 1-14. https://doi.org/10.1016/j.jretconser.2021.102604

Sørensen, I. E. (2018). Content in context: The impact of mobile media

on the British TV industry. Convergence: The International Journal

of Research into New Media Technologies, 24(6), 507–522. https://doi.

org/10.1177/1354856516681703

Steiner, E., & Xu, K. (2020). Binge-watching motivates change: Uses and gratifications of streaming video viewers challenge traditional TV research.

Convergence: The International Journal of Research into New Media Technologies, 26(1), 82–101. https://doi.org/10.1177/1354856517750365

Telkmann, V. (2021a). Online first? Multi-channel programming strategies of

German commercial free-to-air broadcasting companies. International

Journal on Media Management, 23(1–2), 117–146. https://doi.org/10.1080

/14241277.2021.1963969

Telkmann, V. (2021b). Online First? Programmplanung und -gestaltung der

Mediatheken öffentlich-rechtlicher Sender in Deutschland [Online first?

Program planning and scheduling of the media libraries of public broadcasters in Germany]. MedienWirtschaft: Perspektiven der digitalen Transformation, 18(4), 8–17.

TeraVolt. (2020). Zum Deutschlandstart: Disney+ in puncto User Experience hinter Netflix – aber gleichauf mit Amazon Prime Video [Start in

Germany: Disney+ in terms of user experience behind Netflix – but on a

par with Amazon Prime Video]. TeraVolt GmbH. Retrieved June 12, 2023

from https://www.teravolt.tv/zum-deutschlandstart-disney-in-puncto-user-experience-hinter-netflix-aber-gleichauf-mit-amazon-prime-video

Tieschky, C. (2021). Öffentlich-rechtliche Mediatheken: Persönliche Empfehlungen

[Public Service Mediatheken: Personalized recommendations]. Süddeutsche Zeitung. Retrieved May 27, 2023 from https://www.sueddeutsche.

de/medien/ard-zdf-mediatheken-1.5329059

Torres, R., Johnson, V., & Imhonde, B. (2014). The impact of content type and

availability on ebook reader adoption. Journal of Computer Information

Systems, 54(4), 42–51. https://doi.org/10.1080/08874417.2014.11645721

Venkatesh, Morris, Davis, & Davis. (2003). User acceptance of information

technology: Toward a unified view. MIS Quarterly, 27(3), 425-478.

Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use

of information technology: Extending the unified theory of acceptance

and use of technology. MIS Quarterly, 36(1), 157–178.

Viens, A., & Farrar, K. M. (2021). Conceptualizing and measuring binge watching. Communication Studies, 72(3), 267–284. https://doi.org/10.1080/105

10974.2021.1876748

Wagner, M., Maurer, T., & Spittka, E. (2019). Internetfernsehen 2009 bis 2018:

Die Entwicklung der Programmangebote in den Mediatheken der Fernsehvollprogramme [Internet television 2009 to 2018: The development in the

media libraries of the television stations] (p. 75–107). die medienanstalten

– ALM GbR.

Weis, M. (2022). Dank Audio- und Videostreaming: Audiovisuelle Medien

rechnen 2022 erstmals mit über 15 Mrd. Euro [Thanks to audio and video

streaming: Audiovisual media foresees more than 15 billion Euro]. DWDL.

Retrieved June 4, 2023 from https://www.dwdl.de/nachrichten/90176/

audiovisuelle_medien_rechnen_2022_erstmals_mit_ueber_15_mrd_euro

Wilhelm, K. (2023). „Streaming Wars“: Kampf der Streaming-Dienste um

Zuschauer [Streaming wars: Fight of the streaming services for viewers]. NDR. Retrieved June 15, 2023 from https://www.ndr.de/kultur/film/

Streaming-Wars-Kampf-der-Streaming-Dienste-um-Zuschauer,streamingwars100.html

Winton, B. G., & Sabol, M. A. (2022). A multi-group analysis of convenience

samples: Free, cheap, friendly, and fancy sources. International Journal

of Social Research Methodology, 25(6), 861–876. https://doi.org/10.1080/1

3645579.2021.1961187

Wu, J., & Du, H. (2012). Toward a better understanding of behavioral intention

and system usage constructs. European Journal of Information Systems,

21(6), 680–698. https://doi.org/10.1057/ejis.2012.15

Xu, D. J., Liao, S. S., & Li, Q. (2008). Combining empirical experimentation

and modeling techniques: A design research approach for personalized

mobile advertising applications. Decision Support Systems, 44(3), 710–724.

https://doi.org/10.1016/j.dss.2007.10.002

Zabel, C., Kunz, R. E., Telkmann, V., & O’Brien, D. (2nd round of review). The

show must go on(line): The impact of content and system quality on the usage of television content libraries. Journal of Media Economics, 35(3-4),

63–86. https://doi.org/10.1080/08997764.2024.2322825

ZDF. (2023). Metriken und Kennzahlen [Metrics and key figures]. ZDF. Retrieved

May 27, 2023 from https://algorithmen.zdf.de/dashboard


Downloads

Downloads per month over past year

Actions (login required)

View Item View Item