La inteligencia artificial (IA) en TikTok: la plataforma habla sobre su uso [Artificial intelligence (AI) on TikTok: the platform talks about its use]

Sidorenko-Bautista, Pavel, Lacasa, Pilar and Matsumoto, Mitsuko La inteligencia artificial (IA) en TikTok: la plataforma habla sobre su uso [Artificial intelligence (AI) on TikTok: the platform talks about its use]. Infonomy, 2024, vol. 2, n. 3. [Journal article (Unpaginated)]

[thumbnail of Sidorenko-Lacasa-Matsumoto-La-inteligencia-artificial-en-TikTok.pdf]
Preview
 Text
Sidorenko-Lacasa-Matsumoto-La-inteligencia-artificial-en-TikTok.pdf - Published version
Available under License Creative Commons Attribution.
Download (547kB) | Preview

English abstract

Today, TikTok is among the most widely used platforms globally. TikTok's utilization of AI is closely linked to its success. This idea is present in its users almost intuitively, but TikTok is opaque in describing how it is managed. In this paper, we look closely at what TikTok ells us about how the platform employs AI functionalities. We consulted its web pages and the bot embedded in TikTok's Business Center. The results show that TikTok is not entirely transparent about the algorithm that governs the "for you" section but acknowledges the use of generative AI in content generation, in collaboration with other partner tools such as CapCut.

Spanish abstract

Hoy TikTok está entre las plataformas más utilizadas a escala global. La utilización de la IA por parte de TikTok está estrechamente ligada a su éxito. Esta idea está presente en sus usuarios intuitivamente, aunque TikTok es opaco cuando explica cómo la utiliza. En este trabajo profundizamos sobre lo que TikTok nos dice acerca de cómo se usan las funcionalidades que aporta la IA. Se han consultado sus páginas Web y también se ha preguntado sobre estas cuestiones al bot insertado en el Creative Center de TikTok, que forma parte de su Business Center. Los resultados muestran que TikTok no es completamente transparente al hablar del algoritmo que rige el “para ti”. Sin embargo, reconoce el uso de la IA generativa en la creación de contenidos, en colaboración con otras herramientas asociadas como CapCut.

Item type: Journal article (Unpaginated)
Keywords: TikTok; Transparencia; IA; Algoritmos; Para ti; Filtros; Creatividad; Creación de contenido; TikTok; Transparency; AI; Algorithms; For you; Filters; Creativity; Content creation.
Subjects: B. Information use and sociology of information > BA. Use and impact of information.
B. Information use and sociology of information > BJ. Communication
H. Information sources, supports, channels. > HT. Web 2.0, Social networks
Depositing user: Dr. Nicoleta-Roxana Dinu
Date deposited: 29 Dec 2024 16:47
Last modified: 29 Dec 2024 16:47
URI: http://hdl.handle.net/10760/46275

References

Alonso-López, Nadia; Sidorenko-Bautista, Pavel; Apablaza-Campos, Alexis (2023). TikTok and active audiences in processes for political and structural change. An exploratory study based on the Scottish referendum. Communication & Society, 36 (3), 87-101. https://doi.org/10.15581/003.36.3.87-101

Alonso-López, Nadia; Sidorenko-Bautista, Pavel; Ferruz-González, Sonia-Aránzazu (2024). Administraciones públicas en TikTok. Comunicación, narrativa y frecuencia de publicación de los perfiles de los ministerios de España. Revista de Comunicación, 23(1). https://doi.org/10.26441/RC23.1-2024-3451

Baker-White, Emily (2024, Jan 17). TikTok owner ByteDance quietly launched 4 generative AI apps powered by OpenAI’s GPT. Forbes.

https://www.forbes.com/sites/emilybaker-white/2024/01/16/tiktok-bytedance-ai-chatbots-openai

Castro-Martínez, Andrea; Díaz-Morilla, Pablo (2021). La comunicación política de la derecha radical en redes sociales. De Instagram a TikTok y Gab, la estrategia digital de Vox. Dígitos. Revista de Comunicación Digital, 7, 67-89. https://doi.org/10.7203/rd.v1i7.210

Cervi, Laura; Tejedor, Santiago; García-Blesa, Fernando (2023). TikTok and political communication: The latest frontier of politainment? A case study. Media and communication, (11)2. https://doi.org/10.17645/mac.v11i2.6390

Chackaravarthy, E. (2024, May, 06). The AI Algorithm That Got TikTok Users Hooked. Argoid Blog. https://www.argoid.ai/blog/the-ai-algorithm-that-got-tiktok-users-hooked

Dean, Brian (2024, February, 15). TikTok Statistics You Need To Know. BacklinkO. https://backlinko.com/tiktok-users

Hernando-Velasco, Alicia; Matsumoto, Mitsuko; Dominguez-Santos, Susana; Lacasa, Pilar (2024, in press). Digitalization of cultural industries: Evidence from the official Spider-Man movie TikTok account. Convergence: The International Journal of Research into New Media Technologies. https://doi.org/10.1177/13548565241253904

House, E. (2024, May 06). Using Generative AI to Create TikTok Effects. Effect House by TikTok. https://effecthouse.tiktok.com/learn/guides/general/using-generative-ai-to-create-tiktok-effects

Lacasa, Pilar; Carbonell-Bercal, Noelia; Duran-Bonavila, Silvia; Contreras-Pulido, Paloma (2022). Héroes, ídolos y jóvenes influencers. Industrias culturales y modelos de identidad en TikTok. Techno Review, 12(1). https://doi.org/10.37467/revtechno.v11.4391

Lacasa, Pilar; Dominguez-Santos, Susana; Matsumoto, Mitsuko; Hernando-Velasco, Alicia (2023). TikTok en las aulas. UNIR.

Lang, Kirsti (2024, March 26). TikTok Algorithm Guide 2024: Everything We Know About How Videos Are Ranked. Buffer. https://buffer.com/resources/tiktok-algorithm

Liang, Meng (2022). The end of social media? How data attraction model in the algorithmic media reshapes the attention economy. Media, Culture & Society, 44(6), 1110–1131. https://doi.org/10.1177/01634437221077168

Lynch, Melissa (2024, March, 06). The Impact of AI on TikTok: How Algorithmic AI is and Will Continue to Impact User Experience and Content Creation. https://www.linkedin.com/pulse/impact-ai-tiktok-how-algorithmic-continue-user-experience-lynch-eh5he

Manovich, Lev (2023, May 10). The Algorithmic State: Artificial Aesthetics with Lev Manovich, School of Visual Arts. YouTube. https://www.youtube.com/watch?v=55udWaB_tRI

Maris, Elena; Caplan, Robyn; Thach, Hibby (2024). Taking back and giving back on TikTok: Algorithmic mutual aid in the platform economy. New Media & Society, 0(0), 14614448241238396. https://doi.org/10.1177/14614448241238396

Metricool (2023, 23 de noviembre). Algoritmo de TikTok en 2024: cómo funciona. https://metricool.com/es/algoritmo-tiktok

Sidorenko-Bautista, Pavel; Herranz-de-la-Casa, José-María; Cantero-de-Julián, Juan-Ignacio (2020). Use of new narratives for COVID-19 reporting. From 360º videos to ephemeral TikTok videos in online media. Tripodos, 47(1), 105-122. https://doi.org/10.51698/trípodos.2020.47p105-122

Sidorenko-Bautista, Pavel; Herranz-de-la-Casa, José-María; Moya-Ruiz, Alba-Soledad (2021). Análisis de la comunicación de empresas europeas y norteamericanas en TikTok. aDResearch ESIC, 25(25), 106-123. https://doi.org/10.7263/adresic-025-06

Smith, Ben (2021, December 5). How TikTok reads your mind. The New York Times. https://www.nytimes.com/2021/12/05/business/media/tiktok-algorithm.html

Statista (2023). Most-followed creators on TikTok worldwide as of March 2023. https://www.statista.com/statistics/1078315/most-followers-tiktok-global

TikTok (2022, December 15). What’s next 2023 trend report. https://newsroom.tiktok.com/en-us/whats-next-2023-trend-report

TikTok (2024, May, 06-a). Exploring videos. For you. TikTok. https://support.tiktok.com/en/using-tiktok/exploring-videos/for-you

TikTok (2024, May, 06-b). How TikTok recommends content. TikTok. https://support.tiktok.com/en/using-tiktok/exploring-videos/how-tiktok-recommends-content

TikTok (2024, May, 06-c). Introducing TikTok Creative Assistant: Supercharge content ideation. TikTok for Business. https://www.tiktok.com/business/en/blog/tiktok-creative-assistant-smart-ai-tool

TikTok (2024, Mayo, 06-d). Seguridad online para Europa. Información general. https://www.tiktok.com/euonlinesafety/es-es

TikTok (2024, May 06-e). About AI-generated content. TikTok. https://support.tiktok.com/en/using-tiktok/creating-videos/ai-generated-content

TikTok for Business (2024, February, 13). Adobe Express now includes TikTok's Creative Assistant. https://www.tiktok.com/business/en/blog/adobe-express-creative-assistant

Tolentino, Jia (2019 (September, 19)). How TikTok Holds Our Attention. The New Yorker. https://www.newyorker.com/magazine/2019/09/30/how-tiktok-holds-our-attention

Vázquez-Herrero, Jorge; Negreira-Rey_María-Cruz; López-García, Xosé (2020). Let ́s dance the news! How the news media are adapting to the logic of TikTok. Journalism, 23(8). https://doi.org/10.1177/1464884920969092

Vijay, Darsana; Gekker, Alex (2021). Playing politics: How Sabarimala played out on TikTok. American Behavioral Scientist, 65(5), 712-734. https://doi.org/10.1177/0002764221989769

Wagner, Keith B. (2023). TikTok and its mediatic split: the promotion of ecumenical user-generated content alongside Sinocentric media globalization. Media, Culture & Society, 45(2), 323-337. https://doi.org/10.1177/01634437221136006

We Are Social - Meltwater (2024). Digital 2024. Global overview report. https://wearesocial.com/uk/blog/2024/01/digital-2024


Downloads

Downloads per month over past year

Actions (login required)

View Item View Item
Contact us
Send email Sponsors
Sponsor: AIMS Sponsor: D&P Sponsor: UniNa CAB Get connected
Facebook Facebook Twitter Twitter Linkedin LinkedIn RSS RSS