Predicting media literacy skills use among librarians based on the theory of planned behavior: The moderating role of personality

Faraji Dehsorkhi, Hatam, Shakeri, Mohsen, Asadnia, Abolfazl and Aziminejadian, Mehrdad Predicting media literacy skills use among librarians based on the theory of planned behavior: The moderating role of personality. Research on Information Science and Public Libraries, 2025, vol. 31, n. 1, pp. 53-70. [Journal article (Paginated)]

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English abstract

Purpose: Incorporating personality into the theory of planned behavior, this study aimed to examine training transfer, specifically the application of media literacy, among librarians in the workplace. Methods: This study involved a correlational design. The population comprised all librarians (N=191) enrolled in the media literacy training program. Data were collected using two surveys: a researcher-developed Theory of Planned Behavior questionnaire and a standard personality scale. Structural equation modelling was used to analyze data by means of Smart PLS2. Results: The results indicate that librarians' intention to use media literacy skills is significantly influenced by their attitude, subjective norms (SN), and perceived behavioral control (PBC). Additionally, PBC and intention directly predict the actual use of these skills. Among personality traits, only conscientiousness moderates the relationship between intention and actual use, suggesting that librarians with higher conscientiousness are more likely to translate their intentions into actual application of media literacy skills. Conclusion:. This study was an attempt to predict the use of media literacy among librarians by integrating personality theory into the theory of planned behavior. In addition, policy makers and administrators may use the findings to plan interventions to boost media literacy application and training transfer.

Persian abstract

Item type: Journal article (Paginated)
Keywords: Training Transfer,Theory of planned behavior,Big Five Personality Traits,Media Literacy skills of Librarians
Subjects: D. Libraries as physical collections. > DC. Public libraries.
Depositing user: rispl journal Journal
Date deposited: 30 Jan 2026 17:30
Last modified: 30 Jan 2026 17:35
URI: http://hdl.handle.net/10760/47444

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