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Estrategias bancarias aplicables a las bibliotecas : la satisfacción y fidelización de usuarios

Atenas Rivera, Javiera (2006) Estrategias bancarias aplicables a las bibliotecas : la satisfacción y fidelización de usuarios. [Journal Article (On-line/Unpaginated)]

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Alternative Locations: http://www.bibliosperu.com/articulos/23/2005_16.pdf

Abstract(s)

This article intends to analyse the possibilities to apply techniques of customers’ satisfaction and loyalty used in bank web sites and apply this to the libraries ambit.

El presente artículo tiene por objetivo analizar la factibilidad de aplicar las técnicas de satisfacción y fidelización de usuarios utilizadas en los sitios web de diferentes entidades bancaria en el ámbito bibliotecológico.

Item Type:Journal Article (On-line/Unpaginated)
Keywords:Marketing, Usuarios, Estrategias, Bibliotecas, Satisfacción y fidelización, Sitios web, Marketing, Users, Strategies, Libraries, Satisfaction and loyalty, Web sites
Subjects:F. Management. > FB. Marketing.
Full Metadata:Show all fields
ID Code:5975
Deposited By:Santillán, Julio
Deposited On:29 Mar 2006
Last Modified:19 Nov 2008 10:11
Statistics:View statistics for this eprint

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