Reading and Navigational Strategies of Web Users with Lower Literacy Skills

Summers, Kathryn and Summers, Michael Reading and Navigational Strategies of Web Users with Lower Literacy Skills., 2005 . In 68th Annual Meeting of the American Society for Information Science and Technology (ASIST), Charlotte (US), 28 October - 2 November 2005. [Conference paper]


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English abstract

About half of the adults in the U.S. read at the 8th grade level or below (Kirsch, Junegeblut, Jenkins, & Kolstad, 1993). Yet most websites are written at the 10th grade level or higher. The goal of this two-year study, sponsored by Pfizer, was twofold: 1) to understand the differences between the reading and navigational strategies of users with medium to high literacy skills and those with lower literacy skills; 2) to learn how to make web-based medical content usable and accessible for lower-literacy adults, and to develop design principles that could be used to design websites that would meet the needs of both higher and lower literacy users.

Item type: Conference paper
Keywords: literacy rates ; web sites ; web site navigation
Subjects: C. Users, literacy and reading. > CB. User studies.
L. Information technology and library technology > LC. Internet, including WWW.
C. Users, literacy and reading. > CE. Literacy.
Depositing user: Norm Medeiros
Date deposited: 10 Mar 2006
Last modified: 02 Oct 2014 12:02


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