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Las bibliotecas, espacios culturales en desuso: análisis crítico de las estrategias de promoción

Fernández, Viviana (2006) Las bibliotecas, espacios culturales en desuso: análisis crítico de las estrategias de promoción. [Journal Article (On-line/Unpaginated)]

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Alternative Locations: http://www.bibliosperu.com/articulos/25/fernandez_imagen.pdf

Abstract(s)

This work is a reflection about the libraries role into the information society context.

Este trabajo es una reflexión sobre el papel de la promoción bibliotecaria en el contexto de la sociedad de la información.

Item Type:Journal Article (On-line/Unpaginated)
Keywords:Promoción del uso de las bibliotecas, Marketing bibliotecario, Posicionamiento, Imagen de la biblioteca, Library use, Library promotion, Library position, Image
Subjects:D. Libraries as physical collections.
F. Management. > FB. Marketing.
D. Libraries as physical collections. > DZ. None of these, but in this section.
D. Libraries as physical collections. > DC. Public libraries.
Full Metadata:Show all fields
ID Code:8449
Deposited By:Comité Editorial, Biblios
Deposited On:13 Jan 2007
Last Modified:19 Nov 2008 12:54
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