Selling the JUBILEE Project:issues arising from a methodology

Gannon-Leary, Pat, Banwell, Linda and Childs, Sue Selling the JUBILEE Project:issues arising from a methodology. Library and Information Research News, 2002, vol. 26, n. 83, pp. 27-35. [Journal article (Paginated)]

[thumbnail of article83b.pdf]
Preview
 PDF
article83b.pdf
Download (192kB) | Preview

English abstract

This article, inspired by JUBILEE project fieldwork, is influenced by van Leeuwen and Leeuw’s work on the growing negative attitude towards market research. While the JUBILEE team, as academic researchers, were not making a sales pitch, they were trying to sell the project to putative participants. Issues discussed include length – and degree of difficulty - of questionnaire; how to sell a questionnaire; and how to identify key prospects for interviews and focus groups. Through the experiences gained, the JUBILEE researchers were able to identify key points of good fieldwork practice in relation to the issues discussed.

Item type: Journal article (Paginated)
Keywords: JUBILEE project, methodology, questionnaire, academic researchers
Subjects: B. Information use and sociology of information > BH. Information needs and information requirements analysis.
Depositing user: Kristina Brown
Date deposited: 14 Mar 2005
Last modified: 02 Oct 2014 12:00
URI: http://hdl.handle.net/10760/6043

References

(1985) “AMA Board approves new marketing definition,” Marketing News, March 1.

Brennecke, S. (1998). Voorlichting over marktonderzoek blijft nodig [In Dutch: The necessity of correct information on market research]. Memorandum "Uw Mening Telt", April 1998.

Dillman, D.A., Gallegos, J.G., & Frey, J.H. (1976). Reducing refusal rates for telephone interviews. Public Opinion Quarterly, 40, 66-78.

Gronroos, C. (1994) From marketing mix to relationship marketing: towards a paradigm shift in marketing. Management Decision, 32, 2, 4-20.

Groves, R.M., & Couper, M.P. (1998). Nonresponse in household interview surveys. New York, Wiley.

Heberlein, T.A., & Baumgartner, R.M. (1978). Factors affecting response rates to mailed questionnaires: A quantitative analysis of the published literature. American Sociological Review, 43, 447-462.

IMPEL2 project – IMpact on People of Electronic Libraries. http://ilm.ac.uk/impel

Kotler, P. (1994) Marketing management: analysis, planning, implementation and control. 8th ed. London, Prentice-Hall.

Leeuwen, R. van and Leeuw, E.D. de (1999). I am not selling anything: experiments in telephone introductions International Conference on Survey Nonresponse, http://www.jpsm.umd.edu/icsn/papers/Deleeuw.htm

Lynn, P., Turner, R., Smith, P. (1997). The effect of complexity and tone of an advance letter on response to an interview survey. Survey Methods Centre Newsletter, 17, 13-17.

Peters, T. (1995) The pursuit of Wow! Every person’s guide to topsy-turvy times. Basingstoke, Macmillan.

Webber, S. Marketing library and information services. February 2000 http://www.dis.strath.ac.uk/people/sheila/marketing

Yin, R.K. (1988) Case study research: design and methods. Rev.ed. London, Sage.


Downloads

Downloads per month over past year

Actions (login required)

View Item View Item
Contact us
Send email Sponsors
Sponsor: AIMS Sponsor: D&P Sponsor: UniNa CAB Get connected
Facebook Facebook Twitter Twitter Linkedin LinkedIn RSS RSS