Marketing des bibliothèques

Accart, Jean-Philippe Marketing des bibliothèques., 2007 . In Congrès des bibliothèques suisses, Sierre (Switzerland), 2007.09.01. (Unpublished) [Presentation]

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English abstract

This presentation has been given during the last Swiss Library Congress in September 2007. It describes the main marketing principles for library services.

French abstract

Présentation donnée durant le Congrès de l'Association des bibliothèques suisse en septembre 2007. Elle décrit les grands principes de marketing à appliquer dans les bibliothèques.

Item type:	Presentation
Keywords:	Marketing, Theory, Library, Services
Subjects:	F. Management. > FB. Marketing.
Depositing user:	Jean-Philippe Accart
Date deposited:	11 Jan 2008
Last modified:	02 Oct 2014 12:10
URI:	http://hdl.handle.net/10760/10986

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