Application of concept of services marketing in digital library

Sahu, Ashok Kumar and Mahapatra, Rabindra Kumar Application of concept of services marketing in digital library., 2006 . In International Conference on Digital Libraries, New Delhi (India), 5-8 December 2006. [Conference paper]

[img]
Preview
PDF
TERI-ICDL2006-Application_of_concept_of_services_marketing_in_digital_library.pdf

Download (136kB) | Preview

English abstract

This paper discusses the application of conventional concept of services marketing in digital library in modern era. The aim of this study to attempt to correlate marketing as a concept to the provision of digital library services. The unique characteristics of information products may demand a new approach to marketing defined as information marketing. In view of the social, economic and technological changes, Library and Information centers have begun to realize that marketing of information products and services is an integral part of administration. On account of information explosion, the technological revolution and escalating library costs are responsible for encouraging the library profession to develop a professional marketing approach in its operations and services. This paper discusses the concept of conventional services marketing system as they are affected in digital library services. The concept would help to provide right service at right time and the right price to right users in the right place with support of quality staffs. This paper provides useful information on the marketing of digital library and information services.

Item type: Conference paper
Keywords: Information Services; Marketing Strategy; Services Marketing; Information Marketing; Digital Library
Subjects: F. Management. > FB. Marketing.
Depositing user: Mr.Ashok Kumar Sahu
Date deposited: 30 Jan 2008
Last modified: 02 Oct 2014 12:10
URI: http://hdl.handle.net/10760/11053

References

Adcock, D., Halborg, A., and Ross, C.(2001) Marketing: Principles and Practice. London, Prentice Hall

Booth, J.(1993) “Marketing public library services: the gap between theory and reality in Britain”. Library Management, 14:1, 9-24.

de Sáez, E.E.(2002) Marketing Concepts for Libraries and Information Services. London, Facet Publishing

Drucker, P.F. (1994) "The age of social transformation". The Atlantic, 247. 53-80.

Haksever, C…[et al] (2000)Service Management and operations. New York, Pearson Education.

Kapoor, S.K.(1988) “Marketing approach to library and information services” in Kapoor, S.K.and Chatterjee, A.(eds.) Marketing of library andinformation services in India, Calcutta, IASLIC, pp.21-28

Kotler, P. and Armstrong, G (2001) Principles of Marketing. New Delhi, Prentice Hall of India.

Kotler, P. and Keller, K.L (2006) Marketing Management. New York, Pearson Education.

Lovelock, C. and Wright, L. (1999) Principles of Service Marketing and Management. New Jersey, Prentice Hall.

Morgan, Eric Lease (1998) “Marketing library services". Computers in Libraries, 18:8. 50-51.

Morgan, P. & Noble, S.(1992) “Marketing library and information services in the '90s”. Australian Library Journal, 41 : 4. 283-293.

Naisbitt, J. (1982) Megatrends: Ten New Directions Transforming Our Lives. New York, Warner Books.

Rowley, J.(2002) “Information Marketing in a digital world”. Library Hi Tech, 20:3, 352-359.

Saracevic, T. and Wood, J.B. (1981) Consolidation of Information: A Handbook on Evaluation, Restructuring and Repackaging of Scientific and Technical Information. Paris, UNESCO

Seetharama, S.(1990) Guidelines for Planning of Libraries and Information Centres. Calcutta, IASLIC

Tanui, T.A. and Kitoi, A.S.(1993) “Why marketing? The experience of Moi University Library Kenya”. Library Management, 14:4. 43-48.

Weingand, D.E. (1995) “Preparing for the new millennium: the case for using marketing strategies”. Library Trends, 43 : 3. 295-317

Webster, F.E. (1994) Market-driven management. John wiley & Sons: New York.

Zeithaml, V.A and Bitner, M.J (2000) Services Marketing. Boston: McGraw H


Downloads

Downloads per month over past year

Actions (login required)

View Item View Item