Customer-characteristics as criteria for market-segmentation in libraries

Sridhar, M. S. Customer-characteristics as criteria for market-segmentation in libraries., 1988 . In Marketing of library and information services in India : Papers presented at the 13th National Seminar of IASLIC, Calcutta, December 20 - 23 , 1988., Cacutta, 20-23 December 1988. [Conference paper]

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English abstract

Paper highlights the limitations of marketing approach to library and information services; Reviews literature on correlation of information requirements of scientists and engineers with their characteristics; Analyses the data collected for a larger study of information-behaviour of the Indian space technologists, and correlates nature and type of information required by the space technologists with their hierarchical status, educational qualifications, nature of work, subject of specialisation, length of work experience and professional activities and achievements; Compares the results with the findings of earlier studies. Finally, paper concludes that the market segmentation of the Indian space technologists as users of their `primary library' is possible based on their characteristics like status, qualifications, specialisations, nature of work, professional activities and achievements and the library should be cognizant of this possible segmentation of target market for providing information services.

Item type: Conference paper
Keywords: Market segmentation, information service marketing, information requirements, Indian space technologists
Subjects: F. Management. > FB. Marketing.
Depositing user: Dr. M S Sridhar
Date deposited: 13 Feb 2008
Last modified: 02 Oct 2014 12:10
URI: http://hdl.handle.net/10760/11073

References

Aims, A. Survey of information needs of physicists and chemists. Journal of Documentation 21 (2) June 1965: 83-112.

Ford, Geoffrey. Ed. User Studies : An Introductory Guide and Select Bibliography. CRUS Occasional Paper 1. Sheffield: University of Sheffield,CRUS, 1977.

Garvey. Et al. Scientific information user. In Anthony Debons and William J.Cameron, Eds. Perspectives in Information Science. Leyden: Noodhoff, 1975.

Gray, John and Brian Perry. Scientific Information. New York: Oxford University Press, 1975.

Hanson, C W. Research on users' needs:where it is getting us?. Aslib Proceedings 16 (2) February 1964: 64-78.

Raitt, David Iain. Communication and Information Seeking and Use Habits of Scientists and Engineers in International Organisations and National Aerospace Research Establishments in Europe. PhD Thesis. Loughborough: Loughborough University of Technology, 1984.

Shuchman, Hedvah L. Information Transfer in Engineering. Rep-461-46-27. Connecticut: Futures Group Inc, 1981.

Singh, B N. Information needs of engineering scientists.International Library Review 13 (2) April 1981: 167-188.

Sridhar, M.S. Study of Information Seeking Behaviour of Space Technologists with emphasis on Correlating User Characteristics with such Behaviour. PhD Thesis. Mysore: University of Mysore, 1987.

Srinivasan, S. Impact of user study in the improvement of documentation services in developing countries. In Users of Documentation: Papers Presented at the 35th Conference and International Congress of Documentation, Buenos Aires City, 14-24 September 1970. Paris: FID, 1970. 1-14.

Wilson, T D. On user studies and information needs. Journal of Documentation 37 (1) March 1981: 3-15. take note of such segmentation within its target market.

Aims, A. Survey of information needs of physicists and chemists. Journal of Documentation, 21 (2) Jun. 1965, 83-112.

Ford, Geoffrey. Ed. User Studies : An Introductory Guide and Select Bibliography. (CRUS Occasional Paper 1.) University of Sheffield, CRUS, 1977.

Garvey, William D. Et al. Scientific information user. In Perspectives in Information Science Ed by Anthony debons and William J Cameron. Noodhoff, 1975.

Gray, John and Brian, Perry. Scientific Information. Oxford University Press, 1975.

Hanson, C W. Research on users' needs : where it is getting us? Aslib Proceedings, 16 (2) Feb. 1964; 64-78.

Raitt, David Iain. Communication and Information Seeking and Use Habits of Scientists and Engineers in International Organisations and National Aerospace Research Establishments in Europe. PhD Thesis. Loughborough University of Technology, 1984.

Shuchman, Hedvah L. Information Transfer in Engineering. (Rep-461-46-27). Futures Group Inc, 1981.

Singh, B N. Information needs of engineering scientists. International Library Review, 13 (2) Apr. 1981; 167-188.

Sridhar, M S. Study of Information Seeking Behaviour of Space Technologists with emphasis on Correlating User Characteristics with such Behaviour. PhD Thesis. University of Mysore, 1987.

Srinivasan, S. Impact of user study in the improvement of documentation services in developing countries. In, Users of Documentation : Papers Presented at the 35th Conference and International Congress of Documentation, Buenos Aires City, 14-24 September 1970. FID, 1970, 1-14.

Wilson, T D. On user studies and information needs. Journal of Documentation, 37 (1) Mar 1981; 3-15.


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