The social responsibility in spanish energy companies. Can altruism be lucrative?

Palencia-Lefler, Manuel and Arciniega, Mittzy and Codina, Mireia . The social responsibility in spanish energy companies. Can altruism be lucrative?, 2009 In: Business Research Yearbook. International Academy of Business Disciplines, pp. 286-291. [Book chapter]

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English abstract

Based on a study of the social responsibility in the most representative Spanish Energy Companies, its introduces a reflection of Corporate Social Responsibility (CSR) as a strategy that emphasizes its role and potential contribution to the marketing discipline. Using an inductive method, this research has taken as sample the three representative Spanish Energy Companies (Endesa, Iberdrola and Gas Natural) and has focused its investigation in the management of their CSR actions, considering them as part of their public relations programs and paying special attention to their intention. The real possibility to get advantages working in CSR encourages companies to continue on this way.

Spanish abstract

Basado en un estudio de la Responsabilidad Social Corporativa de las empresas energéticas españolas más importantes, contribuye a la reflexión de la RSC como estrategia que potencia la disciplina del marketing. Utiliza un método inductivo, tomando como muestra las tres empresas energéticas españolas más representativas (Endesa, Iberdrola y Gas Natural) centrando la investigación en la gestión de sus acciones de RSC, entendiéndolas como parte de su programa de Relaciones Públicas, observando con especial atención sus intenciones. La competitividad que ganan estas empresas con este tipo de actuaciones las anima a continuar por este camino.

Item type:	Book chapter
Keywords:	Corporate Social Responsibility (CSR), Responsabilidad Social Corporativa, energy companies, public relations, marketing
Subjects:	F. Management. F. Management. > FB. Marketing. F. Management. > FC. Finance. F. Management. > FD. Public relations. F. Management. > FE. Personnel management. F. Management. > FF. Funding. F. Management. > FG. Local government.
Depositing user:	Manuel Palencia-Lefler
Date deposited:	08 Jul 2011
Last modified:	02 Oct 2014 12:19
URI:	http://hdl.handle.net/10760/15883

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