Santos, Sofia Marketing as an access tool for Public Archives: a case study (Madeira Regional Archives’ Educational Service/Cultural Extension)., 2011 . In 75th Annual Meeting of the Society of American Archivists: ARCHIVES 360°, Chicago, 2011, 22-27 August. [Conference poster]
marketing as an access toll MAdeira Regional Archive.pdf
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Managing an organization with or without profitable ends means a permanent challenge. Everything has to be planned and executed in accordance with a competency matrix and a goals matrix for every service/sector. Marketing must be constantly employed since everything in an organization is done in order to answer efficiently and effectively to tangible and intangible needs in each segment. That is the way for companies to take their place in market and to distinguish themselves from their competitors.
|Item type:||Conference poster|
|Keywords:||Public Archives, Marketing, Educational Services|
|Subjects:||D. Libraries as physical collections. > DL. Archives.
F. Management. > FB. Marketing.
|Depositing user:||sofia santos|
|Date deposited:||31 Aug 2011|
|Last modified:||17 Dec 2012 16:04|
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