Marketing library and information services on the green road of web 2.0: the library perspective

Mishra, Champeswar Marketing library and information services on the green road of web 2.0: the library perspective., 2010 . In 7th Convention PLANNER, Tezpur University (India), 18/02/2010. [Conference paper]

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English abstract

Technological advancement has ushered in a great change in the knowledge economic sector. The way people communicate, and in the process of information collection, organization and dissemination are crucial. The right information is to be provided to the right customer (users) at the right time in a customized, personalized, and collaborative way which is imperative for the information professional. The role of the library is crucial in developing the intellect and also for the success of the individuals and institutions that they serve; responding to these changes. The web 2.0 movement emerged as a response to the modern means for upgrading the libraries into more user-centered systems in the present library marketing scenario.The paper describes marketing library services from user perspectives by applying social networking tools on the green road of marketing library and information services. The paper also demarcates marketing strategy 2.0 plan for implementing social networking tools effectively in the library and information services.

Item type: Conference paper
Keywords: Web 2.0, Library 2.0, Open Access, Institutional Repository, Digital Library, Marketing
Subjects: A. Theoretical and general aspects of libraries and information. > AA. Library and information science as a field.
F. Management. > FB. Marketing.
G. Industry, profession and education. > GA. Information industry.
H. Information sources, supports, channels. > HS. Repositories.
I. Information treatment for information services > ID. Knowledge representation.
L. Information technology and library technology > LB. Computer networking.
Depositing user: Champeswar Champe
Date deposited: 18 Apr 2012
Last modified: 02 Oct 2014 12:22


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