Information marketing through library liaison programs in India: perspectives and concerns

Manalan, Jesudoss and Babu, Preedip-Balaji and Rani, B.-S.-Swaroop Information marketing through library liaison programs in India: perspectives and concerns. SALIS Journal of Library and Information Science, 2009, vol. 1, n. 3/4. [Journal article (Unpaginated)]

[img] Microsoft Word
Library_ Liaison_India.doc

Download (163kB)

English abstract

This paper draws upon today’s information organizations – libraries, archives and museums and how these cultural entities should be equipped to manage and usher in change, keeping pace with the fast changing web environment to realize their mission, relevance and purpose. The information services industry is undergoing a turbulent phase in our times, wherein the information is produced, traded, repacked, copied, reproduced, rehashed and re-sold. While information products and services are conveyed through conventional ways, it is the liaison program – which takes the place of classical ways of marketing by becoming the brand ambassador of ‘information marketing.’ Library liaisons are trained and engaged in such a way that they take on the role of aggressive salesman to marshal information and to promote the library services and information literacy. It also examines the role of librarians in the emerging digital economy to envisage and foster academic and research activities in learning organizations through library liaisons maximizing better results as a knowledge nerve centre.

Item type: Journal article (Unpaginated)
Keywords: library liaison, library services, information marketing, India
Subjects: F. Management. > FB. Marketing.
Depositing user: Preedip Balaji
Date deposited: 18 Apr 2012
Last modified: 02 Oct 2014 12:22
URI: http://hdl.handle.net/10760/16847

References

1. “Liaison.” Merriam-Webster Online Dictionary. http://www.merriam-webster.com/dictionary/liaison

(accessed October 26, 2009).

2. .“Liaise.” Oxford Online dictionary. http://www.askoxford.com/results/?view=dict&freesearch=liaise%20&branch=13842570&textsearchtype=exact (accessed October 26, 2009).

3. Stross, Randall. “Will Books Be Napsterized?” New York Times, October 3, 2009, Digital domain section, New York edition. Available online at http://www.nytimes.com/2009/10/04/business/04digi.html?_r=1&ref=technology.(accessed October 30, 2009).

4. Lancaster, F. W. Toward paperless information systems. New York: Academic Press, 1978.

5. Martell, Charles., Barbara Moran, and Laverna Saunders. 2000. “The Disembodied Librarian in the Digital Age, Part II.” College & Research Libraries 61, no. 2. http://crl.acrl.org/content/61/2/99.full.pdf+html. (accessed October 10, 2009).

6. Rathore, Vijaya. 2009. “Top 10 dailies show growth in readership.” Livemint, November 23. http://www.livemint.com/2009/11/23224235/Top-10-dailies-show-growth-in.html. (accessed November 25, 2009).

7. Reddy, Sheela. 2008. “Words worth millions.” Outlook India. February 11. http://www.outlookindia.com/article.aspx?236667. (accessed September 15, 2009).

8. Bansal, Shuchi. 2008. Wall Street Journal to launch fax edition in India. Business Standard. November 15, New Delhi Edition. http://www.business-standard.com/india/storypage.php?autono=340229. (accessed on May 30, 2009).

9. India edition of Forbes launched in Mumbai. 2009. Livement, May 21. Marketing and Media section. http://www.livemint.com/2009/05/21235858/India-edition-of-8216Forbes.html. (accessed on May 25, 2009).

10. Technology Review launched in India. 2009. Cybermedia. http://www.cybermedia.co.in/press/pressrelease117.html (accessed on March 25, 2009).

11. Wikipedia may soon open its India chapter. 2010. The Economic Times, February 2. http://economictimes.indiatimes.com/Infotech/Internet/Wikipedia-may-soon-open-its-India-chapter/articleshow/5526084.cms?curpg=1. (accessed February 2, (2010).

12. Make newspapers consumer-centric: WAN-IFRA chief. 2009. The Hindu, September 24. Online edition. http://www.thehindu.com/2009/09/24/stories/2009092461122000.htm (accessed on September 25, 2009).

13. India Brand Equity Foundation Report on Media & Entertainment. http://ibef.org/artdisplay.aspx?art_id=25173&cat_id=114&page=2 (accessed on February 25, 2010).

14. Internet Usage in Asia. http://www.internetworldstats.com/stats3.htm#asia (accessed on December 10, 2009).

15. Adams, Jonathan, Christopher King, and Vinay Singh. 2009. Global Research Report India: Research and Collaboration in the New Geography of Science, October 2009. http://science.thomsonreuters.com/m/pdfs/grr-India-oct09_ag0908174.pdf (accessed on October 30, 2009).

16. Baty, Phil. 2009. The sleeping giant is rising to challenge global order. The Times Higher Education, October, (2009). http://www.timeshighereducation.co.uk/story.asp?sectioncode=26&storycode=408570&c=2 (accessed on October 30, 2009).

17. Urs, Birchler and Butler Monika. 2007. Information Economics. London: Routledge, 1-4.

18. “Guidelines for liaison work in managing collections and services”. 2001. American Library Association. Reference & User Services Quarterly. 41, no 2. 107-109. Also available at http://www.ala.org/ala/mgrps/divs/rusa/resources/guidelines/guidelinesliaison.cfm (accessed on November 10, 2009).

19. Library liaison program at Long Island University’s C. W Post Campus. http://www.liu.edu/cwis/cwp/library/liaison.htm. (accessed August 6, 2009).

20. George Mason University Libraries Liaison programme.2005. George Mason University. http://library.gmu.edu/mudge/Liaisons/LiaisonCompetencies2.2005.doc. (accessed August 6, 2009).

21. Matacio, Lauren, Library liaison programs in the 21st Century. Available online at http://www.asdal.org/minutes/matacioliaison.html. (accessed August 6, 2009).

22. Suresh, Raghini S, Cynthia C. Ryans, and Wei-Ping Zhang. 1993. “The library-faculty connection: starting a liaison programme in an academic setting”, Library Review, 44, no 1. 7-13

23. Ryans, Cynthia C, Raghini S. Suresh and Wei-Ping Zhang. 1993. “Assessing an academic library liaison programme.” Library Review, 44, no 2. 14-23.

24. Berners-Lee, Tim. 2001. The Semantic Web. Scientific American, 28, no. 5. 34–43.

25. Gruber, Thomas R. 1993. A Translation Approach to Portable Ontology Specification’, Knowledge Acquisition, 5, no. 2. 199-220.

26. Jennifer, Rowley. 2002. Information Marketing in a Digital World. Library Hi Tech, 20, no. 3. 352-358.

27. Davidow, William H. 1986. Marketing High Technology: An Insider’s View. New York: Free Press.

28. Dale, P., 2006. Professional engagement – the subject specialist in higher education. Edited by Holland, M. and Matthews, M. Subject librarians: engaging with the learning and teaching environment, Aldershot, Hampshire: Ashgate Publishing Ltd, 19-31.

29. XIth Plan Document on Education. http://www.education.nic.in/plan/XIPlandocument.pdf (accessed on December 10, 2009).

30. New NIPERs. http://chemicals.nic.in/NIPERs25.01.2008.pdf (accessed on February 10, 2009).

31. Libraries Gateways to Knowledge: Roadmap to Revitalization. 2007. National Knowledge Commission. http://www.knowledgecommission.gov.in/downloads/documents/NKC_Library.pdf (accessed August 6, 2009).

32. More Quality Ph.Ds. 2007. National Knowledge Commission. http://www.knowledgecommission.gov.in/downloads/documents/moreQualityPhD.pdf (accessed August 6, 2009).

33. Leslie, Fiona. Libraries, archives and museums find more in common—together. 2010. Nextspace, no. 14. 11. http://www.oclc.org/nextspace/014/download/nextspace_014.pdf (accessed March 6, 2009).


Downloads

Downloads per month over past year

Actions (login required)

View Item View Item