Strategi Perpustakaan Nasional melakukan branding melalui naskah kuno dan koleksi langka,

Ali, Irhamni Strategi Perpustakaan Nasional melakukan branding melalui naskah kuno dan koleksi langka,., 2012 [Preprint]

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English abstract

The evolution of marketing strategies has changed all of theories and methods in marketing, including in libraries in marketing their products and institution. One marketing strategy that evolves today is Branding, Branding is a collection of theory and practice which aims to measure, build and manage the reputation of an institution. National Library of Republic Indonesia has a collection of 10,912 manuscripts and more than 100,000 copies of rare books, those are a great strength for the National Library Republic of Indonesia to make them as their Brand Ambasador in marketing the institution. The result of this effort is UNESCO declared Three ancient manuscript of National Library Of Republic Indonesia entitled Negara Kertagama as Memory Of The Word in 2008 and La Galigo also Babad Dipanagara as Memory Of The Word in 2011. Various attempts were made by the National Library of Republic Indonesia to set branding with the ancient manuscripts and rare books such as revamping the procurement policy of the manuscript, conducting literacy programs and the transcription of manuscripts, as well as promotion the content of rare books and manuscripts, however, there are some constraints and obstacles encountered by National Library of Republic Indonesia to promote the ancient manuscripts and rare books including budget policy, the difficulty of procuring ancient manuscripts and rare collectibles scattered in Indonesia and Overseas as well as the difficulty of finding native speakers of languages used from the ancient manuscripts and rare books in Indonesia.

Item type:	Preprint
Keywords:	Marketing Strategies, Branding Strategies, National Library Of Republic Indonesia, Ancient Script, Rare Books
Subjects:	F. Management. > FB. Marketing.
Depositing user:	Irhamni Ali
Date deposited:	28 Sep 2012
Last modified:	02 Oct 2014 12:23
URI:	http://hdl.handle.net/10760/17698

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http://www.mow-indonesia.org/about-the-program/ di akses pada 30 april 2012

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