Prácticas de consumo electrónico: los lectores ante los nuevos soportes

Cordón-García, José-Antonio, Alonso-Arévalo, Julio, Gómez-Díaz, Raquel and Fernández Gómez, María José Prácticas de consumo electrónico: los lectores ante los nuevos soportes., 2012 . In I Seminario E-Lectra, Salamanca (Spain), 3-4 October 2012. (Unpublished) [Conference paper]

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English abstract

Statistics released on digital reading in Spain show a clear progression of this in recent years. Sales of electronic devices, both electronic ink as tablets, also follow a steady growth rate. Moreover, more and more initiatives from the publishing industry, both in collection development and in the business models exclusively digital. Given these variables, from the Research Group E-Lectra, University of Salamanca, we proceeded to analyze the phenomenon of digital reading through a survey conducted in May 2012. Launched via various social networks and specialized Facebook groups. The survey was answered by 489 individuals, so that the estimation error for the total sample, a 95.44% confidence, the result of the survey E-Lectra is very close to other studies such as the one developed by Pew Research Center. One of the most significant aspects of the survey is the user's relationship with the device and with the basic machine-readable. When asked users of e-reader or tablet if you read paper books still the response is overwhelming. 90% read the paper, and read on their devices. All factor analyzes conducted suggest two dimensions in the assessment that respondents made ​​when expressing why they like to read on their devices, and and generally the first dimension is characterized by items related to the usability offered by devices and the second on the physical aspects of comfort and mobility.

Spanish abstract

[SP] Las estadísticas publicadas sobre lectura digital en España muestran una progresión evidente de esta en los últimos años. Las ventas de dispositivos electrónicos, tanto los de tinta electrónica como las tablets, también siguen un ritmo de crecimiento regular. Por otra parte, cada vez son más las iniciativas provenientes del sector editorial, tanto en el desarrollo de colecciones como en el de modelos de negocio exclusivamente digitales. Teniendo en cuenta estas variables, desde el Grupo de Investigación E-Lectra, de la Universidad de Salamanca, se procedió a analizar el fenómeno de la lectura digital a través de una encuesta que se realizo en mayo de 2012. Fue lanzada a través de distintas redes sociales y grupos de Facebook especializados. La encuesta fue respondida por 489 individuos, de forma que el error de estimación, para el total de la muestra, a un 95,44% de confianza, el resultado de la encuesta E-Lectra se aproxima mucho a otros estudios como el desarrollado por Pew Research Center. Uno de los aspectos más significativos de la encuesta es la relación del usuario con el dispositivo y con las prestaciones básicas de lectura electrónica. Cuando se les pregunta a los usuarios de e-reader o tablets si leen todavía libros en papel la respuesta es contundente. El 90% leen en papel, además de leer en sus dispositivos. Todos los análisis factoriales realizados sugieren dos dimensiones en la valoración que los encuestados realizan a la hora de manifestar por qué les gusta leer en sus dispositivos, y y en términos generales la primera dimensión viene caracterizada por los ítems relacionados con las posibilidades de uso que ofrecen los dispositivos y la segunda por los aspectos físicos de confort y movilidad.

Item type: Conference paper
Keywords: Libros electrónicos, eBooks, Estudio de usuarios, User studies, Lectura, Reading, Consumo de información, Tabletas, eReader, Tablets, Encuestas, España, Spain, Lectores de libros electrónicos
Subjects: C. Users, literacy and reading.
H. Information sources, supports, channels. > HO. e-books.
Depositing user: Julio Alonso Arévalo
Date deposited: 16 Jan 2013 15:56
Last modified: 02 Oct 2014 12:24
URI: http://hdl.handle.net/10760/18249

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