Revisión y propuesta de indicadores (KPI) de la Biblioteca en los medios sociales. Review and proposal of indicators (KPI) for Library and Social Media

González-Fernández-Villavicencio, Nieves and Menéndez-Novoa, José-Luis and Seoane-García, Catuxa and San-Millán-Fernández, María-Elvira Revisión y propuesta de indicadores (KPI) de la Biblioteca en los medios sociales. Review and proposal of indicators (KPI) for Library and Social Media. Revista Española de Documentación Científica, 2013, vol. 36, n. 1. [Journal article (Unpaginated)]

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English abstract

Review and proposal of indicators (KPI) for Library and Social Media. The objective of this paper is to develop a set of indicators, to help the units of information to evaluate the use and impact of their services through social Web o Web 2.0. This article provides guidelines for monitoring the libraries’ online brand with the aim to obtain cost and return of investment (ROI) of such services. Libraries have a long way in evaluation process but, in this article, we propose to evaluate the ROI and offer to organizations that support the units of information or libraries, the justification in order to demonstrate the added value they provide with social Web. Appendixes are listed with indicator tables that are using in several libraries or proposing by researchers.

Spanish abstract

El objetivo de este estudio es la revisión de una parte significativa de la literatura existente sobre indicadores en la web social, en el contexto del social media marketing, y la propuesta de una serie de indicadores para la Biblioteca social, que ayude a las unidades de información a evaluar el uso e impacto de los servicios que ofrecen a través de las herramientas de la web social o web 2.0, con el objetivo de poder obtener los costes y retorno de inversión (ROI) de dichos servicios. Aunque la evaluación es una tarea con larga tradición bibliotecaria, en este artículo nos planteamos valorar el ROI, como justificación necesaria ante las organizaciones que sustentan dichas unidades de información, demostrando el valor añadido que ofrecen los servicios de la web social.

Item type: Journal article (Unpaginated)
Keywords: KPI, Social media marketing, Library 2.0, ROI, Performance measure, Indicadores de calidad, KPI (Indicadores clave de desempeño), Marketing en medios sociales, Biblioteca 2.0
Subjects: B. Information use and sociology of information > BC. Information in society.
F. Management. > FB. Marketing.
L. Information technology and library technology > LB. Computer networking.
Depositing user: Nieves González-Fernández-Villavicencio
Date deposited: 22 Mar 2013 07:16
Last modified: 05 Dec 2016 18:16
URI: http://hdl.handle.net/10760/18867

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  • Revisión y propuesta de indicadores (KPI) de la Biblioteca en los medios sociales. Review and proposal of indicators (KPI) for Library and Social Media. (deposited 22 Mar 2013 07:16) [Currently Displayed]

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