E-knižní analytika a data-driven publishing

Pokorný, Lukáš E-knižní analytika a data-driven publishing. Inflow: information journal, 2013, vol. 6, n. 3. [Journal article (Unpaginated)]

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English abstract

Analysis of reader behavior (e-book analytics) is a new term used for tracking and analysis of interaction between a written document in electronic form and its readers. It gives us a deep understanding of the reading process; it shows us, for example, the time needed for finishing a particular book, hyperlinks in the book that were actually followed by a reader or the number of books a reader opened in a particular time period. E-book analytics is a brand new approach that has the potential for changing the way of book publishing. It has both positive and negative effects and during the short period of its existence it gained many supporters and opponents.

Czech abstract

Analýza čtenářského chování, tedy e-knižní analytika, je pojem označující sledování a vyhodnocování interakce mezi psaným dílem v elektronické formě a jeho čtenářem. Dává nám hluboký vhled do procesu čtení; například nám ukazuje, jaký čas je třeba k přečtení konkrétní knihy, jaké odkazy čtenář v knize proklikne či kolik knih v konkrétním období otevřel. E-knižní analytika je zcela nové odvětví, které má potenciál změnit způsob, jakým jsou vydávány e-knihy. Má jednoznačné přínosy, ale také hrozby, a za krátký čas své existence si dokázala získat mnoho příznivců i odpůrců.

Item type: Journal article (Unpaginated)
Keywords: e-book analytics, web analytics, electronic literature, e-readers, readers' behaviour, e-books, e-knižní analytika, webová analytika, elektronická literatura, čtečky elektronikcých knih, čtenářské chování, e-knihy
Subjects: C. Users, literacy and reading.
E. Publishing and legal issues.
Depositing user: Lukáš Pokorný
Date deposited: 22 Apr 2013 10:19
Last modified: 02 Oct 2014 12:25
URI: http://hdl.handle.net/10760/19065

References

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