Marketing mix for librarians and information professionals

Moikan Mollel, Mimutie Marketing mix for librarians and information professionals. Infopreneurship Journal, 2013, vol. 1, n. 1, pp. 10-28. [Journal article (Paginated)]

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English abstract

This paper covers the explanation of marketing mix for librarians and information professionals and the nature of the elements of the marketing mix. It discusses the traditional issues arising from the marketing mix and issues which are more appropriate for libraries and information services.

Item type: Journal article (Paginated)
Keywords: marketing mix, libraries, information science, professionals, librarians
Subjects: D. Libraries as physical collections. > DA. World libraries.
F. Management.
F. Management. > FB. Marketing.
Depositing user: mr mahmood khosrowjerdi
Date deposited: 15 Oct 2013 11:34
Last modified: 02 Oct 2014 12:28


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