El egresado de la carrera Ciencias de la Información y su inserción en la gestión de mercadotecnia

González-Valiente, Carlos L. and Leon-Santos, Magda and Rivera, Zoia El egresado de la carrera Ciencias de la Información y su inserción en la gestión de mercadotecnia. ACIMED, 2014, vol. 25, n. 2. [Journal article (Unpaginated)]

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English abstract

The study aims to identify the possibilities offered by academic studies in Cuba for the training of information professionals as marketing managers. A theoretical analysis is conducted of the basic functions of marketing and its information dimension, the specific features of the work of the marketing manager, and thecompetencies developed by Curriculum D in information science graduates in the Cuban context. Based on the analysis of curricular contents and interviews with ten information professionals working as marketing managers, determination was made of some indispensable competencies which should be developed during the training and later on during service practice.

Item type: Journal article (Unpaginated)
Keywords: marketing, marketing manager, information professional, competencies, curriculum, Cuba
Subjects: A. Theoretical and general aspects of libraries and information. > AC. Relationship of LIS with other fields .
F. Management. > FB. Marketing.
G. Industry, profession and education. > GG. Curricula aspects.
G. Industry, profession and education. > GH. Education.
Depositing user: M.Sc. González-Valiente Carlos L
Date deposited: 14 May 2014 12:16
Last modified: 02 Oct 2014 12:31
URI: http://hdl.handle.net/10760/23034


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