Marketing Communication in Libraries: Observations of German Research Libraries

Konya, Ümit Marketing Communication in Libraries: Observations of German Research Libraries. Qualitative and Quantitative Methods in Libraries (QQML) Journal, 2013, vol. 2. [Journal article (Unpaginated)]

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English abstract

Libraries and librarians have had to adapt to the growth of information technology in recent years; therefore, organizations that offer information services have started to vary and multiply their service forms and types. This change forced information and documentation experts to work on meeting their user requirements and demands. For this reason, libraries have begun to use marketing techniques in their applications recently. It became possible to determine and product the needed services in the optimal level with the marketing. In this study, only the marketing communication/promotion from the marketing mix applications is analyzed, and the marketing communication practices of German research libraries, Deutsche Bibliothek in Leipzig, Staatsbibliothek, Library of the Tech

Item type:	Journal article (Unpaginated)
Keywords:	Library marketing, Marketing communications in libraries, Library marketing, Library promotion, Marketing communication mix
Subjects:	F. Management. > FB. Marketing.
Depositing user:	Assoc Prof Ümit Konya
Date deposited:	02 Sep 2016 08:49
Last modified:	02 Sep 2016 08:49
URI:	http://hdl.handle.net/10760/28951

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