Effective use of Social Media/Networks Tools for Marketing of Library and Information Products and Services: Facebook, Twitter and Wikipedia

Navik, Viral and Amin, Jignesh Effective use of Social Media/Networks Tools for Marketing of Library and Information Products and Services: Facebook, Twitter and Wikipedia., 2011 . In Library conference organized by Indian Institute of Management, Ahmedabad, Ahmedabad (Gujarat), 07-09 December, 2011. [Conference paper]

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English abstract

Now, Social media is a part of our life cycle and has become a very effective tool for communication and marketing. The authors try to explore how librarians and information professionals use these social media/networks for marketing library services and information products. Facebook, Twitter and Wikipedia are very popular social media among all and they can reach out to remote students and build long term relationship that are beneficial to both students and librarians. This paper also explains benefits and barriers of using social media for library marketing.

Item type:	Conference paper
Keywords:	Library marketing; Social media; Social network; Facebook: Twitter; Wikipedia
Subjects:	F. Management. > FB. Marketing. L. Information technology and library technology
Depositing user:	Mr. Jignesh Amin
Date deposited:	30 Mar 2016 06:10
Last modified:	30 Mar 2016 06:10
URI:	http://hdl.handle.net/10760/29154

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