Marketing of library information products and services by using social media/networks: facebook and twitter

Navik, Viral and Amin, Jignesh Marketing of library information products and services by using social media/networks: facebook and twitter., 2011 . In 13th MANLIBNET Annual convention in New Delhi , New Delhi , 13-15 October, 2011. [Conference paper]

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English abstract

This paper presents how libraries market their products and services by using social media/networks like Facebook and Twitter. The paper emphasizes on how librarians can incorporate online social media networks such as Facebook and Twitter into their library marketing strategies. The authors propose how we can get maximum utilization of social media for promoting library services and resources. It also presents barriers and quality of Facebook and Twitter. By using Facebook & Twitter, Librarians can more effectively reach out to remote students and build long term relationships that are beneficial to both students and librarians

Item type: Conference paper
Keywords: Library Marketing; Social Media; Social networks; Facebook; Twitter
Subjects: F. Management. > FB. Marketing.
L. Information technology and library technology
Depositing user: Mr. Jignesh Amin
Date deposited: 30 Mar 2016 06:09
Last modified: 30 Mar 2016 06:09
URI: http://hdl.handle.net/10760/29155

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