El nuevo negocio mediático liderado por Netflix: Estudio del modelo y proyección en el mercado español

Izquierdo-Castillo, Jessica El nuevo negocio mediático liderado por Netflix: Estudio del modelo y proyección en el mercado español. El profesional de la información, 2015, vol. 24, n. 6, pp. 819-826. [Journal article (Paginated)]

[img] Text (Research article)
artículo EPI.pdf - Published version
Available under License Creative Commons Attribution.
Download (1MB)

English abstract

The new media business concept led by Netflix: a study of the model and its projection into the spanish market New actors who link their activity to content distribution are leading the business of online media content. These actors adapt their operations to the demands of converging media context, and they propose business models oriented to user satisfaction. Among them, Netflix is notably highlighted for leadership in its home market, the United States, and in its international expansion. This paper presents in detail the Netflix business model with a case study that focuses on three key areas: the catalogue and monetization formula, policy relationships with key audiences (users, content providers and internet providers) and its internationalization strategy. Based on the results, the projection of this model in the Spanish media market can begin to be discussed.

Spanish abstract

El negocio de contenidos mediáticos en internet está liderado por nuevos agentes que vinculan su actividad con la distribución de contenidos. Estos actores trabajan adaptados a las demandas del contexto convergente mediático, y proponen modelos de negocio orientados hacia la satisfacción del usuario. Entre ellos, destaca notablemente el caso de Netflix, por el liderazgo que ejerce en su mercado doméstico, Estados Unidos, así como por su expansión internacional. Se presenta en profundidad el modelo de negocio de Netflix con un caso de estudio que se articula en tres aspectos fundamentales: la fórmula de monetización y configuración de catálogo, la política de relaciones con sus principales públicos (usuarios y proveedores de contenido y de red) y su estrategia de internacionalización. A partir de los resultados, se abre una discusión sobre la proyección de este modelo en el mercado mediático español.

Item type: Journal article (Paginated)
Keywords: Distribución online; Contenido; Contenidos audiovisuales; Medios; Vídeo; Internet; Convergencia; Audiencias; Modelos de negocio; Netflix; Online distribution; Content; Audiovisual content; Media; Video; Convergence; Audiences; Business models.
Subjects: F. Management.
F. Management. > FB. Marketing.
H. Information sources, supports, channels. > HH. Audio-visual, Multimedia.
K. Housing technologies.
L. Information technology and library technology > LC. Internet, including WWW.
Depositing user: Marie-Pierre Bouyssou
Date deposited: 15 Nov 2016 18:06
Last modified: 15 Nov 2016 18:06
URI: http://hdl.handle.net/10760/30307

References

Asián, Arantxa (2014). “Netflix planea su llegada a España para el último trimestre de 2015”. Muycomputerpro.com, 30 de julio.

http://www.muycomputerpro.com/2014/07/30/netflix-espana

Barr, Trevor (2011). “Television’s newcomers: Netflix, Apple, Google and Facebook”. Telecommunications journal of Australia, v. 61, n. 4, pp. 60.1-60.10. http://researchbank.swinburne.edu.au/vital/access/ services/Download/swin:25077/SOURCE2

CNMC (2014). Nota trimestral del sector audiovisual. 3r trimestre 2014. Comisión Nacional de los Mercados y la Competencia

http://goo.gl/DZm5FR

Cunningham, Stuart; Silver, Jon (2013). Screen distribution and the new King Kongs of the online world. New York: Palgrave Pivot. ISBN: 978 1137326461

Cunningham, Stuart; Silver, Jon; McDonnell, John (2010). “Rates of change: Online distribution as disruptive technology in the film industry”. Media international Australia incorporating culture and policy, n. 136 (August), pp. 119-132.

http://eprints.qut.edu.au/39387

Cunninghan, Tod (2015). “Inside Amazon’s offensive: How the streaming giant plans to win the game”. Thewarap.com, 20 de enero

http://www.thewrap.com/the-amazon-offensive-digitalgiants-movie-push-challenges-studios

Defy Media (2015). Acumen report. Constant content. Acumen Insights Portal, March

http://www.defymedia.com/acumen/acumen-reportconstant-content

Europa Press/Madrid (2015). “Netflix llegará en septiembre de 2015 a España”. El periódico.com, 11 de marzo

http://goo.gl/YGK8n9

Greene, Jay (2015). “Amazon’s streaming-video service making gains on Netflix”. Seattletimes.com, 11 de marzo.

http://www.seattletimes.com/business/amazon/amazonsstreaming-video-service-making-gains-on-netflix

Greenfield, Rebecca (2013). “The economics of Netflix’s $100 million new show”. Thewire.com, Febr. 1st.

http://www.thewire.com/technology/2013/02/economicsnetflixs-100-million-new-show/61692

Gubbins, Michael (2012). “Digital revolution. Active audiences and fragmented consumption”. En: Iordanova, Dina; Cunninghan, Stuart (eds.). Digital disruption: Cinema moves on-line. St. Andrews: St. Andrews Film Studies. ISBN: 978 0 9563730 7 6

Iordanova, Dina (2012). “Digital disruption: Technological innovation and global film circulation”. En: Iordanova, Dina; Cunninghan, Stuart (eds.). Digital disruption: Cinema moves on-line. St. Andrews: St. Andrews Film Studies. ISBN: 978 0 9563730 7 6

Izquierdo-Castillo, Jéssica (2010). “Distribución en el contexto cinematográfico: la consolidación de la hegemoníaa digital de Hollywood”. Área abierta, n. 27

http://revistas.ucm.es/index.php/ARAB/article/view/ ARAB1010330002A

Izquierdo-Castillo, Jéssica (2012). “Distribución online de contenidos audiovisuales: análisis de 3 modelos de negocio”. El profesional de la información, v. 21, n. 4, pp. 385-390

http://repositori.uji.es/xmlui/bitstream/handle/10234/70260/53479. pdf?sequence=3

http://dx.doi.org/10.3145/epi.2012jul.09

Jenkins, Henry (2008). Convergence culture: la cultura de la convergencia de los medios de comunicación. Barcelona: Ediciones Paidós. ISBN: 978 84 493 2153 5

https://stbngtrrz.files.wordpress.com/2012/10/jenkinshenry-convergence-culture.pdf

Kaiser, Tiffany (2013). “Netflix says House of cards is the reason for subscriber growth”. Dailytech.com, Abril 23rd.

http://www.dailytech.com/Netflix+Says+House+of+Cards+is+the+Reason+for+Subscriber+Growth/article30404.htm

Kuburas, Melita (2014). “Netflix’s data engine worth $500M a year”. Streamdaily.tv, October 10th.

http://streamdaily.tv/2014/10/10/netflixs-data-engineworth-500m-a-year

Motion Pictures Association of America (MPAA) (2015). 2014 theatrical market statistics

http://www.mpaa.org/research-and-reports

Netflix (2015). Q2 15 letter to stakeholders

http://ir.netflix.com/results.cfm

Ojer, Teresa; Capapé, Elena (2013). “Netflix: A new business model in the distribution of audiovisual content”. Journalism and mass communication, v. 3, n. 9, pp. 575-584

http://www.davidpublishing.com/DownLoad/?id=14784

Rogowsky, Mark (2014). “How are the negotiating dynamics changing between Netflix and the movie/TV studios?”. Forbes.com, Jan. 10th.

http://goo.gl/8EVtgy

Safo, Nova (2015). “Netflix becomes a movie studio”. Marketplace.com, Jan. 16th.

http://www.marketplace.org/topics/tech/netflix-becomesmovie-studio

Sandvine (2014). Global internet phenomena report 2H 2014

http://www.sandvine.com

Sarikakis, Katharine; Rodríguez-Amat, Joan-Ramon (2014). “Intellectual property law change and process: The case of Spanish Ley Sinde as policy laundering”. First Monday, v. 19, n. 3, March 3rd.

http://firstmonday.org/ojs/index.php/fm/article/view/4854

http://dx.doi.org/10.5210/fm.v19i3.4854

Ulin, Jeffrey C. (2013). The business of media distibution. Monetizing films, TV ad video content in an online world. Oxford: Elsevier Focal Press. ISBN: 978 0240812007


Downloads

Downloads per month over past year

Actions (login required)

View Item View Item
Contact us
Send email Sponsors
Sponsor: AIMS Sponsor: D&P Sponsor: UniNa CAB Get connected
Facebook Facebook Twitter Twitter Linkedin LinkedIn RSS RSS