Estrategias de marketing en una biblioteca pública de suburbio: Biblioteca Font de la Mina

Espuga-Condal, Montserrat Estrategias de marketing en una biblioteca pública de suburbio: Biblioteca Font de la Mina. El profesional de la información, 2015, vol. 24, n. 1, pp. 39-43. [Journal article (Paginated)]

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Alternative locations: http://www.elprofesionaldelainformacion.com, http://dx.doi.org/10.3145/epi.2015.ene.05

English abstract

Collective bargaining techniques, situation analysis and a marketing plan implemented in a public library are discussed. The library, located in a neighborhood that has long been considered marginal, is part of the transformation plan for the district. With the implementation of the business strategies set out in this article, we have managed to turn the library into an influential resource for the neighborhood.

Spanish abstract

Se presentan las técnicas de negociación colectiva, análisis de situación y plan de marketing aplicados en una biblioteca pública de un barrio considerado durante años como marginal. La biblioteca forma parte del plan de transformación del barrio. Con la aplicación de las estrategias empresariales que se exponen, se ha conseguido convertirla en una influyente instalación de referencia del barrio.

Item type:	Journal article (Paginated)
Keywords:	Marketing mix; Estrategias de marketing; Promoción; Bibliotecas; Bibliotecas públicas; DAFO; Negociación colaborativa; Etnias; Gitanos; Barrio periférico; Zona suburbana; Biblioteca Font de La Mina, Barcelona, Marketing mix; Marketing strategies; Libraries; Public libraries; Negotiation; SWAT; Gypsies; Suburb; Suburban area; Font de La Mina Public Library, Barcelona.
Subjects:	C. Users, literacy and reading. > CD. User training, promotion, activities, education. D. Libraries as physical collections. > DC. Public libraries. F. Management. > FB. Marketing.
Depositing user:	Unnamed user with email mariaserrano86@gmail.com
Date deposited:	15 May 2017 19:24
Last modified:	15 May 2017 19:24
URI:	http://hdl.handle.net/10760/31299

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