Rethinking the information dimension of marketing

González-Valiente, Carlos L. and Pacheco-Mendoza, Josmel Rethinking the information dimension of marketing. Biblios, 2017, n. 66. [Journal article (Unpaginated)]

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English abstract

This article discusses the information dimension of marketing from a technical, theoretical and behavioral perspective. It also comments about the relationship between marketing and the library and information science (LIS). It is an exploratory and descriptive study and its qualitative approaches are carried out through classic documentary analysis. From the technical perspective, it addresses the presence of information in all marketing management processes, from market research to the final preparation of the marketing plan. From the theoretical perspective, it addresses the frameworks for marketing information processing, the influence of the information value theory and the application of techniques from dissimilar areas of study to analyze the information. From the behavioral perspective, it shows empirical evidence of human information behavior of marketing managers and other actors, based on cognitive and social viewpoints. Regarding disciplinary relations, marketing and LIS share theories related to information behavior, information management, and systems analysis and design. The marketing approaches are more noticeable on LIS studies than LIS approaches to marketing studies, considering the analysed literature. Information, as a link between both disciplines, makes way to delve into new research, academic and practical scenarios.

Item type: Journal article (Unpaginated)
Keywords: Information management; Information Marketing; Library and Information Science; Market information; Marketing; Organizational processes
Subjects: F. Management. > FB. Marketing.
Depositing user: M.Sc. González-Valiente Carlos L
Date deposited: 03 Jul 2019 17:22
Last modified: 03 Jul 2019 17:22


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