Twitter en campaña. Actores mediáticos en Twitter durante la campaña electoral intermedia en México en el año 2015

Percastre-Mendizábal, S. Twitter en campaña. Actores mediáticos en Twitter durante la campaña electoral intermedia en México en el año 2015. Hipertext.net: Revista Académica sobre Documentación Digital y Comunicación Interactiva, 2018, n. 17, pp. 95-102. [Journal article (Paginated)]

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English abstract

From the theoretical approach of Political Communication, this article studies the activity of the profiles of media actors (media, journalists and communicators) who participated in the discussions on Twitter during the last intermediate elections in Mexico in 2015. A quantitative analysis of the case was made from a methodological scheme called Top Discussion Indicator (Percastre-Mendizábal, Pont-Sorribes, Codina, 2017), which allowed obtaining a significant sample of the messages generated during the day of biggest level of interactions in the legal campaign period. As the main contributions to the field of study, this article analyzes the discursive interrelationships between one of the main classical actors of Political Communication (Wolton, 1989) in the space of digital social networks; in addition to the empirical application of a sample selection model of political discussions in a microblogging network such as Twitter.

Spanish abstract

Desde el enfoque teórico de la Comunicación Política, en este artículo se estudia la actividad de los perfiles de los actores mediáticos (medios de comunicación, periodistas y comunicadores) que intervinieron en las discusiones en Twitter durante las últimas elecciones intermedias en México en el año 2015. Se realizó un análisis cuantitativo del caso a partir de un esquema metodológico denominado Top Discussion Indicator (Percastre-Mendizábal; Pont-Sorribes; Codina, 2017), el cual permitió la obtención de una muestra significativa de los mensajes generados durante el día de mayor nivel de interacciones en el periodo de campaña legal. Como principal aporte al campo de estudio, este artículo analiza las interrelaciones discursivas entre uno de los principales actores clásicos de la comunicación política (Wolton, 1989) pero en el espacio de las redes sociales digitales; además de la aplicación empírica de un modelo de selección de muestras de discusiones políticas en una red de microblogging como Twitter.

Item type: Journal article (Paginated)
Keywords: Comunicación política, Twitter, campañas electorales, actores mediáticos, elecciones, México
Subjects: B. Information use and sociology of information
B. Information use and sociology of information > BJ. Communication
B. Information use and sociology of information > BC. Information in society.
Depositing user: Salvador Percastre-Mendizábal
Date deposited: 09 Sep 2019 18:31
Last modified: 09 Sep 2019 18:31
URI: http://hdl.handle.net/10760/38695

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