E-marketing of Information and Services in Libraries: Tools and Applications

Mazumder, S. and Sahu, L. and Deb, S. E-marketing of Information and Services in Libraries: Tools and Applications. International Journal for Research in Engineering Application & Management (IJREAM, 2018, pp. 27-30. [Journal article (Paginated)]

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English abstract

E-marketing is a process of planning, executing, and promoting the products and services by using Information Communication Technologies(ICT) to meet the users’ need. The concept, E-marketing of information and services of libraries is quite innovative because the traditional concept has been changed from marketing to ‘E’, i.e E-marketing. Now, today’s world is preferring to have the digital environment, libraries are also no exceptions and trying to achieve their goals. This paper focuses on how libraries can adopt and implement e-marketing aspects to utilize and improve the information products and services more effectively by applying different information communication technologies and web 2.0 tools.

Item type: Journal article (Paginated)
Keywords: E-marketing, ICT, Information Services, Digital Environment, Web 2.0
Subjects: F. Management. > FB. Marketing.
Depositing user: Sourav Mazumder
Date deposited: 29 Nov 2020 23:45
Last modified: 29 Nov 2020 23:45
URI: http://hdl.handle.net/10760/40726

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