E-Marketing: The Library Perspective

Mohapatra, Niranjan E-Marketing: The Library Perspective. International Journal of Library Science and Information Management (IJLSIM), 2017, vol. 3, n. 1. [Journal article (Unpaginated)]


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English abstract

Paper discusses the concept, need and benefit of e-marketing in the context of providing effective library services. The author has detailed the classifications of e-marketing and the various elements, functions, and challenges associated with e-marketing from the library perspective. The author opined that e-marketing becomes a successful business model for libraries for marketing their information products and services.

Item type: Journal article (Unpaginated)
Keywords: Marketing, E-commerce, E-market, B2B, B2C
Subjects: F. Management.
F. Management. > FB. Marketing.
Depositing user: Niranjan Mohapatra
Date deposited: 06 Dec 2020 00:51
Last modified: 06 Dec 2020 00:51
URI: http://hdl.handle.net/10760/40749


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