Where Information is a Marketable Commodity and Librarians are Marketing Managers

Halder, Sambhu Nath and Saha, T. . Where Information is a Marketable Commodity and Librarians are Marketing Managers., 2017 In: Exertion to Establish Knowledge Society: Responsibility of Academic Libraries. Shimurali Sachinandan College of Education, pp. 250-256. [Book chapter]

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English abstract

Role of marketing manger can be linked with the job performing by LIS professionals like buying vs acquisition, selling vs dissemination or circulation, transporting vs access to knowledge, storing vs preservation and conservation, market information function vs statistics and reports, etc. The study compares the marketing functions with the functions of library and the challenges for information managers.

English abstract

Item type: Book chapter
Keywords: Marketable commodity, Marketing, Information Product, Information Manager.
Subjects: A. Theoretical and general aspects of libraries and information.
A. Theoretical and general aspects of libraries and information. > AA. Library and information science as a field.
A. Theoretical and general aspects of libraries and information. > AC. Relationship of LIS with other fields .
F. Management.
F. Management. > FB. Marketing.
F. Management. > FJ. Knowledge management
I. Information treatment for information services
Depositing user: Dr. Sambhu Nath Halder
Date deposited: 02 Dec 2021 09:10
Last modified: 02 Dec 2021 09:10
URI: http://hdl.handle.net/10760/42395

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