Role of Social Media in Marketing and Promoting of Library and Information Services and Products

Chaware, Nitin . Role of Social Media in Marketing and Promoting of Library and Information Services and Products., 2016 In: Universal Publication House – Delhi. UNSPECIFIED, pp. 67-73. [Book chapter]

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English abstract

This paper gives an overview of the concept of marketing, its impact and the challenges associated with in promoting of library and information services and products. Paper highlights how social media can market and promote library and information services, resources, events and communication and discuss it based on various social networking sites.

Item type: Book chapter
Keywords: Library Marketing, Promotion, Social Media, Social Networking Librarian, Marketing Mix
Subjects: L. Information technology and library technology
L. Information technology and library technology > LQ. Library automation systems.
Depositing user: Mr Nitin Chaware
Date deposited: 09 Sep 2021 03:30
Last modified: 09 Sep 2021 03:30
URI: http://hdl.handle.net/10760/42416

References

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Coote, H and Batchelor, B (1997). “How to market your library service effectively”. ASLIB,London

Ezeani, C.N., &Igwesi, U. (2012). “Using Social Media for Dynamic Library Service Delivery: The Nigeria Experience”. Library Philosophy and Practice (e-journal), Paper 814 (http://digitalcommons.unl.edu/libphilprac/814)

http://en.wikipedia.org/wiki/Google+

http://en.wikipedia.org/wiki/WhatsApp

http://libserra.com/importance-of-social-media-in-promoting-libraries-and-activities/

Khan, S.A., & Bhatti R. (2012). “Application of social media in marketing of library and information services: A case study from Pakistan”. Webology, 9(1), Article 93 (http://www.webology.org/2012/v9n1/a93.html)

Lili, L, Yuan, W. and Lifeng, Han (2013). "Marketing via social media: a case study", Library Hi Tech. 31(3).455 - 466

Madhusudhan, M (2008). “Marketing of Library and Information Services and Products in University Libraries: A Case Study of Goa University Library”. Library Philosophy and Practice(e-journal).Paper175(http://digitalcommons.unl.edu/libphilprac/175)

Muruli & Gireesh Kumar, T K (2013). “Marketing of Library Services and Products through Social Media an Evaluation”.NCILS,Karnataka.144-154

Sharma, Ajay Kumar &Bhardwaj, Sapana (2009). “Marketing and Promotion of Library services”.ICAL.461-466(crl.du.ac.in/ical09/papers/index_files/ical-79_73_172_2_RV.pd)


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