Are Spanish public libraries connecting with the selfie generation?

Arroyo-Vázquez, Natalia Are Spanish public libraries connecting with the selfie generation?, 2016 . In OCLC EMEA Regional Council Meeting 2016, Madrid (Spain), March 1-2, 2016. [Presentation]

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English abstract

Teenagers and young people are always the first groups to settle on social media, whose main feature, interaction through comments, likes and sharings, was a revolution for the web a decade ago and is still maintained as a hallmark. In the last years libraries opened profiles on social networks as a way to connect withyounger generation and communicating with them just on the spaces they live in.Spanish public libraries are also on social networks: most of them are already on Facebook and Twitter and some are on YouTube, Instagram, Pinterest and othersocial media too. Previous works analysed how many Spanish libraries are on social networks and how many followers they have. This kind of studies are necessary to draw a landscape, but little is known about how patrons interact and engage with libraries. Furthermore, previous works have hypothesized that most Spanish libraries barely receive a few interactions and they have not achieved the ability to create communities, two of the main promises to be on social media. Interaction and engagement with Spanish public libraries on social networks are analised in this communication through engagement metrics, that explain much more about the real interest of patrons and the way they interact with libraries, as opposed to vanity metrics. The result will be a battery of data that should originate a serious reflection on the role and objectives of libraries on social networks.

Item type:	Presentation
Keywords:	Social media; social networks; public libraries; Spain; España; medios sociales, adolescentes; teenagers; bibliotecas públicas; redes sociales
Subjects:	C. Users, literacy and reading. D. Libraries as physical collections. > DC. Public libraries. H. Information sources, supports, channels. > HT. Web 2.0, Social networks
Depositing user:	Natalia Arroyo-Vázquez
Date deposited:	21 Mar 2023 14:55
Last modified:	21 Mar 2023 14:55
URI:	http://hdl.handle.net/10760/44180

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