පුස්තකාල සේවාවේ අළෙවිකරණ මුහුණුවර (Marketing interface of the Library service)

Arachchige, J. J. G. පුස්තකාල සේවාවේ අළෙවිකරණ මුහුණුවර (Marketing interface of the Library service). Library News, 2000, vol. 21, n. 3, pp. 7-28. [Journal article (Paginated)]

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English abstract

Marketing is a new trend in the library service. As the conventional library service has not much concentrated on marketing techniques suitable for the library service, librarians are still confusing on how to apply marketing principles to library service. This article concentrates on discussing of the possible facets of marketing of the library service

Item type: Journal article (Paginated)
Keywords: Library Marketing Information Marketing Library Service
Subjects: F. Management. > FB. Marketing.
Depositing user: Mr. J.J.G. Arachchige
Date deposited: 12 Aug 2023 09:17
Last modified: 12 Aug 2023 09:17
URI: http://hdl.handle.net/10760/44249

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