Herrera-Morillas, José-Luis Las bibliotecas universitarias españolas y el empleo de vídeos promocionales en línea // The use of online promotional videos in Spanish academic libraries. Ibersid, 2019, vol. 13, n. 1, pp. 43-50. [Journal article (Paginated)]
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English abstract
The results of the collection and analysis of 87 online promotional videos from 45 Spanish university libraries are presented, using a 11 field record. The general study covers aspects such as the titles of the videos, location, years of publication, duration, technical resources, contents, etc. and it has allowed to classify them and to obtain conclusions on the purpose of these videos, their usefulness, model of library that they reflect, etc.
Spanish abstract
Se presentan los resultados de la recopilación y análisis de 87 vídeos promocionales en línea de 45 bibliotecas universitarias españolas a partir de un cuestionario con 11 campos. El estudio de conjunto abarca aspectos como títulos de los vídeos, ubicación, años de publicación, duración, recursos técnicos, contenidos, etc., y ha permitido clasificarlos y obtener conclusiones sobre la finalidad de estos vídeos, su utilidad, modelo de biblioteca que reflejan, etc..
Item type: | Journal article (Paginated) |
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Keywords: | Videos promocionales; Promoción; Bibliotecas académicas; España; Promotion; University libraries; Spain |
Subjects: | D. Libraries as physical collections. > DD. Academic libraries. F. Management. > FB. Marketing. J. Technical services in libraries, archives, museum. |
Depositing user: | Doctor Jos-Luis Herrera-Morillas |
Date deposited: | 07 Jan 2024 18:59 |
Last modified: | 07 Jan 2024 18:59 |
URI: | http://hdl.handle.net/10760/45241 |
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