Apablaza-Campos, Alexis SOCIAL MEDIA LIVE STREAMING y su impacto en los medios de comunicación: el caso de Periscope., 2017 . In IV Congreso INCOM Chile 2017, Santiago de Chile, 31 de agosto y 1 de septiembre de 2023. [Conference paper]
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English abstract
Social Media Live Streaming (SMLS) includes the set of social media that allow to play live videos in different formats. These technologies, from the perspective of the broadcast, offer the opportunity to make decisions instantly based on the feedback returned by their followers. This concept can only be understood since the launch of Periscope in 2015, whose fast growth has transformed it into a great ally for digital journalism. The continued use of the platform –highlighted as "app of the year" by Apple– justifies the projection of the Digital News Project, prepared by the Reuters Institute of Oxford University, which aims that this 2017 will be the “Year of Live and Social Video” for journalism. Through a case study (transmissions of Efecto Cocuyo during the Venezuelan National Consultation), the following paper analyzes Periscope as an SMLS, with the aim of understanding its role within the innovation and trends for a digital journalism that wishes to improve its reach every day towards audiences with increasing connection speeds, and consuming mostly online videos.
Spanish abstract
El Social Media Live Streaming (SMLS) corresponde al conjunto de redes sociales que permiten reproducir videos en directo en diferentes formatos. Estas tecnologías, desde la perspectiva de la emisión, ofrecen la oportunidad de tomar decisiones al instante a partir del feedback que devuelven sus seguidores. Este concepto solo puede ser comprendido desde el lanzamiento de Periscope en 2015, cuyo rápido crecimiento la transformó en una gran aliada para el periodismo digital. El continuo uso de la plataforma –destacada como “app del año” por Apple– justifica la proyección del estudio Digital News Project, elaborado por el Reuters Institute de la Universidad de Oxford, que apunta a que este 2017 será “el año del vídeo social y en directo” para el periodismo. A través de un estudio de caso (transmisiones de Efecto Cocuyo durante la Consulta Nacional de Venezuela), el siguiente trabajo analiza Periscope como una SMLS, buscando comprender su papel dentro de la innovación y tendencias para un periodismo digital que desea mejorar cada día su alcance hacia unas audiencias con velocidades de conexión en aumento, y que consumen mayoritariamente videos online.
| Item type: | Conference paper |
|---|---|
| Keywords: | Social Media Live Streaming, SMLS, Periscope, Efecto Cocuyo, live streaming, redes sociales, social media |
| Subjects: | E. Publishing and legal issues. > EA. Mass media. E. Publishing and legal issues. > EB. Printing, electronic publishing, broadcasting. H. Information sources, supports, channels. > HA. Periodicals, Newspapers. H. Information sources, supports, channels. > HH. Audio-visual, Multimedia. H. Information sources, supports, channels. > HI. Electronic Media. H. Information sources, supports, channels. > HT. Web 2.0, Social networks |
| Depositing user: | PhD. Alexis Apablaza-Campos |
| Date deposited: | 08 Feb 2024 23:30 |
| Last modified: | 08 Feb 2024 23:30 |
| URI: | http://hdl.handle.net/10760/45560 |
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