Estrategias de SEO para bibliotecarios [SEO strategies for librarians]

Vállez, Mari and Lopezosa, Carlos Estrategias de SEO para bibliotecarios [SEO strategies for librarians]. Infonomy, 2024, vol. 2, n. 2. [Journal article (Unpaginated)]

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English abstract

The main techniques and aspects to consider when starting to implement SEO strategies in libraries are presented. The process begins with an audit to assess the situation, and from there, it addresses the different elements to apply. It concludes by highlighting the importance of quality content, which should undergo continuous evaluation and review.

Spanish abstract

Se presentan las principales técnicas y aspectos a considerar al comenzar a implementar estrategias de SEO en las bibliotecas. El proceso se inicia con una auditoría para evaluar la situación y, a partir de aquí, se abordan los diferentes elementos a aplicar. Se concluye destacando la importancia de los contenidos de calidad, los cuales deben someterse a una evaluación y revisión continua.

Item type: Journal article (Unpaginated)
Keywords: Bibliotecas; SEO; Visibilidad web; Contenidos de calidad; Tráfico orgánico; Libraries; SEO; Web visibility; Quality content; Organic traffic.
Subjects: D. Libraries as physical collections. > DC. Public libraries.
D. Libraries as physical collections. > DD. Academic libraries.
F. Management. > FB. Marketing.
H. Information sources, supports, channels. > HQ. Web pages.
H. Information sources, supports, channels. > HT. Web 2.0, Social networks
I. Information treatment for information services > IC. Index languages, processes and schemes.
L. Information technology and library technology > LS. Search engines.
Depositing user: Tomàs Baiget
Date deposited: 13 Apr 2024 17:19
Last modified: 21 Apr 2024 08:51
URI: http://hdl.handle.net/10760/45722

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