Best practices for developing and disseminating audiovisual contents to promote library and information services

Machin-Mastromatteo, Juan-D. . Best practices for developing and disseminating audiovisual contents to promote library and information services., 2023 In: Benchmarking library, information and education services. Elsevier, pp. 295-306. [Book chapter]

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English abstract

This chapter includes best practices for developing and disseminating audiovisual contents to promote library and information services and as such it is presented as a guide that includes the specifications and issues to consider when developing such kinds of contents for increasing reach, defining an online identity, and building an audience through social media, as the platforms where these contents are usually shared. These recommendations are structured in the main working stages: a) preproduction, with some considerations about conceiving and narrowing an idea, as well as writing a script versus improvising; b) production, including recommendations about equipment and technical specifications for filming the contents and some basics about audiovisual language, according to its various types (people, environments), computer software and smartphone applications; c) editing and postproduction, which detail recommended software for compressing, editing and adding basic effects; and d) dissemination and sharing, which involves managing and matching the characteristics of the resulting content and its accompanying materials with the limitations and features of each social media site, e.g. length of text and metadata, resolutions, image and video sizes, types and aspect ratios, as well as posting, scheduling and promoting. These best practices are intended to set a benchmark for any library or information service to compare it with what they are already doing and consider these recommendations for improving their production values.

Item type:	Book chapter
Keywords:	audiovisual production, content creation, libraries, information services, benchmark, best practices, social media.
Subjects:	F. Management. > FB. Marketing. H. Information sources, supports, channels. H. Information sources, supports, channels. > HH. Audio-visual, Multimedia.
Depositing user:	Dr. Juan-D. Machin-Mastromatteo
Date deposited:	22 Jun 2025 08:46
Last modified:	22 Jun 2025 08:46
URI:	http://hdl.handle.net/10760/46297

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