Feasibility of Implementing the Standard of Marketing and Public Relations in the Public Libraries

Shafiee-Felavarjani, Abbas, Shabani, Ahmad and Mohammadi-Ostani, Morteza Feasibility of Implementing the Standard of Marketing and Public Relations in the Public Libraries. Research on Information Science and Public Libraries, 2024, vol. 30, n. 3, pp. 258-273. [Journal article (Paginated)]

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English abstract

Objective: Considering the importance of marketing and public relations in libraries and the lack of an officialposition on the one hand and the compilation of the new standard of public libraries in Iran on the other hand, theaim of this research was to investigate the view of public library managers of Isfahan province about the feasibility ofimplementing the Standard of Marketing and Public Relations of Iranian Public Libraries (2020).Method: This research was applied in terms of purpose and descriptive-survey in terms of method. The statisticalpopulation consisted of 196 public library managers of Isfahan province. 127 managers were selected as a statisti-cal sample by the Krejcie and Morgan table and stratified random sampling method. The data collection tool was aresearcher-made questionnaire, and SPSS V.26 statistical software was used to analyze the data.Results: The results showed that the average feasibility of implementing the Standard from the view of publiclibrary managers of Isfahan province is lower than the average (x=3) and the observed average difference is also sig-nificant. The average of the components of planning, evaluation and support were all lower than the hypothetical aver-age, which shows the poor condition of the feasibility of these components in the public libraries of Isfahan province.There was also no significant difference between the view of the public library managers based on the demographicvariables of gender, age, education degree, discipline, city and work experience regarding the feasibility of implement-ing the Standard.Conclusionss: So far, there has been no research on the Standard of Marketing and Public Relations of IranianPublic Libraries (2020). The results of the present research can achieve the desired situation in the field of market-ing and public relations in order to attract the audience and facilitate relations with the actual and potential audiencecommunity.

Persian abstract

Item type:	Journal article (Paginated)
Keywords:	Library standards,Isfahan Province,Marketing,public relations,Public Libraries
Subjects:	D. Libraries as physical collections. > DC. Public libraries.
Depositing user:	rispl journal Journal
Date deposited:	25 Feb 2026 17:56
Last modified:	25 Feb 2026 17:56
URI:	http://hdl.handle.net/10760/47492

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Research on Information Science and Public Libraries

Volume 30, Issue 3

Autumn 2024

Pages 258-273

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