Gaining Mindshare and Timeshare : Marketing Public Libraries

Paul, Johnson and Kua, Lena and Narayanan, N. Varaprasad Gaining Mindshare and Timeshare : Marketing Public Libraries., 2005 . In SERVIG Research Conference, Singapore (Singapore), 2-4 June 2005. (Unpublished) [Conference paper]


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English abstract

This presentation is an examination of how the National Library Board had successfully gained market share by redefining its market space and remaking the image of libraries and librarians. Libraries were repositioned to gain mindshare and timeshare among Singaporeans, competing against the cinema, TV, video games and other leisure activities, becoming the Third Place after home and work for many.

Item type: Conference paper
Keywords: Loans, Visitorship, Customer Segmentation, Library Technology, Media Communications
Subjects: B. Information use and sociology of information > BH. Information needs and information requirements analysis.
F. Management. > FB. Marketing.
Depositing user: Johnson Paul
Date deposited: 01 Sep 2005
Last modified: 02 Oct 2014 12:01


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