Srategi Pemasaran Jasa Informasi (Studi Kasus di PT.Data Consult, Inc. dan PT.Agranet Multicitra Siberkom) = The Strategy of Information Service's Marketing (Case Study at PT.Data Consult, Inc. and PT.Agranet Multicitra Siberkom)

Kurniasih, Nuning Srategi Pemasaran Jasa Informasi (Studi Kasus di PT.Data Consult, Inc. dan PT.Agranet Multicitra Siberkom) = The Strategy of Information Service's Marketing (Case Study at PT.Data Consult, Inc. and PT.Agranet Multicitra Siberkom)., 2005 Master Thesis thesis, University of Indonesia (Indonesia). [Thesis]

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English abstract

The strategy of information service’s marketing (case studies at pt. data consult,inc. and pt. agranet multicitra siberkom). Depok : University of Indonesia - Thesis - Postgraduate (S2) Department of Library Science, Faculty of Cultural Science. This research proposed to analize (1) The role of mission in implementing marketing strategy (2) The role of market analysis in implementing marketing strategy, and (3) The strategy of allocating resource which included strategy of 7 (seven) elements of marketing mix (products, price, place/distribution channel, promotion, process, people and phisical evidence) in implementing marketing strategy at PT. Data Consult, Inc and PT. Agranet Multicitra Siberkom / Agrakom especially for the product/services of Detikcom in period of 2001-2003. This research is a qualitative research using assessment data methods : in-dept interview either with direct conversation or e-mail, observation in the rules of reseacher-participant and bibliotheque. In doing this research, researcher enrich herself with open standards interview guide.The informan of this reseach are the decision makers, especially in marketing policy, consist of one staff from PT. Data Consult, Inc. and four staff from PT.Agranet Multicitra Siberkom Results of research at PT.Data Consult, Inc. showed (1) Company mission play in implementing marketing strategy, which is customized with current condition, (2) Market analysis play in any current applied marketing policy in the company, (3) The strategy of allocating resource which included strategy of 7 (seven) elements of marketing mix (products, price, place/distribution channel, promotion, process, people and phisical evidence) has been conducted in the process of implementation of marketing strategy at Data Consult. Perceiving the increased selling data of the whole products / services offered in period of 2001-2003, it may concluded if the implementation of marketing strategy at Data Consult in periode of 2001-2003 has been succesfully increased the amount of information products/services selling at Data Consult in periode of 2001-2003. Result of research at PT.Agranet Multicitra Siberkom showed that the basic strategy which is implemented by Agrakom in develop Detikcom is the principle of ‘how to make revenue is bigger than cost’. To achieve the goal, they developed marketing strategies which is suitable with online business characteristic. Basically, the mission and the result of analysis of the market play a big role in implementing marketing strategy of Detikcom. Performance evaluation of Detikcom in implementing marketing strategy above all seven elements of marketing mix (products, price, place/distribution channel, promotion, process, people and phisical evidence), able to be seen from the growth of sum of page view (opened pages) and sum of advertising which published at Detikcom in period of 2001-2003. Thus, it may concluded that the implementation of marketing strategy of Detikcom in periode 2001-2003 has been succesfully enhanced the sum of visitor and the ads selling in periode 2001-2003.

Item type: Thesis (UNSPECIFIED)
Keywords: marketing strategy, information services, product, price, place/distribution channel, promotion, process, people, phisical evidance, information business
Subjects: F. Management. > FB. Marketing.
Depositing user: Nuning Kurniasih
Date deposited: 01 Sep 2006
Last modified: 14 Dec 2012 19:15
URI: http://hdl.handle.net/10760/8014

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  • Srategi Pemasaran Jasa Informasi (Studi Kasus di PT.Data Consult, Inc. dan PT.Agranet Multicitra Siberkom) = The Strategy of Information Service's Marketing (Case Study at PT.Data Consult, Inc. and PT.Agranet Multicitra Siberkom). (deposited 01 Sep 2006) [Currently Displayed]

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