|Welsh, Anne (2005) Blogging to raise awareness: the DrugScope experience. [Journal Article (On-line/Unpaginated)]
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Alternative Locations: http://www.library.nhs.uk/knowledgemanagement/viewResource.aspx?searchText=drugscope&dg=242&resID=105906
Abstract(s)
This article describes how the DrugScope blog has been used to highlight the organisation's collection of evidence-based alcohol and other drug (AOD) material. It discusses the fine line between information provision to raise awareness and marketing.
| Item Type: | Journal Article (On-line/Unpaginated) |
|---|---|
| Keywords: | blogging, Web 2.0, Library 2.0, case studies |
| Subjects: | F. Management. > FB. Marketing. L. Information technology and library technology. > LC. Internet, including WWW. |
| Full Metadata: | Show all fields |
| ID Code: | 8335 |
| Deposited By: | Welsh, Anne |
| Deposited On: | 19 Jan 2007 |
| Last Modified: | 19 Nov 2008 12:54 |
| Statistics: | View statistics for this eprint |
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