Casos prácticos de Information Seeking en el diseño de sistemas de información web

Serrano Cobos, Jorge Casos prácticos de Information Seeking en el diseño de sistemas de información web., 2006 . In VIII Jornadas de Gestión de la Información, Madrid (Spain), 6-7 November 2006. [Conference paper]


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English abstract

Information seeking user behaviour on a web site can be analized through cuantitative and cualitative studies using search logs. Different experiencies involving search analytics are described. Also is studied its methodolgy, advantages for information seeking studies, key performance indicators, and its practical application to Information Architecture, improving Information Retrieval, internationalization of web sites, and as a help on seasonality future predictions using keywords search trends. Through several success stories, a better performance is observed, showing that a better hierarchical, alphabetical, or visual link organisation drives into a better information retrieval experience (browsing seeking), whereas internal search engine is less used, as a second option for information retrieval purposes (searching seeking) within several information spaces , integrating both user information search behaviour strategies.

Spanish abstract

Se describen diferentes experiencias del estudio de la conducta de búsqueda de los usuarios, y su aplicación práctica en casos de éxito, obteniéndose aumentos significativos en términos de páginas vistas de secciones concretas y de portales en general, demostrando que una mejora en la organización jerárquica y visual de los links(browsing) permite una mejor recuperación de información y una menor utilización del buscador interno (searching) quedando posicionada ésta como segunda estrategia de búsqueda en el orden de preferencias de búsqueda de gran parte de los usuarios dentro de un espacio de información concreto.

Item type: Conference paper
Keywords: Interaction Design, Information Seeking, User Search Behaviour, Search logs, Search Analytics, Information architecture, Diseño de Interacción, Conducta de Búsqueda de los usuarios, Arquitectura de Información
Subjects: I. Information treatment for information services > IK. Design, development, implementation and maintenance
B. Information use and sociology of information > BI. User interfaces, usability.
C. Users, literacy and reading. > CB. User studies.
H. Information sources, supports, channels. > HR. Portals.
Depositing user: Luis Rodríguez Yunta
Date deposited: 01 Dec 2006
Last modified: 02 Oct 2014 12:05


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