Blogging to raise awareness: the DrugScope experience

Welsh, Anne Blogging to raise awareness: the DrugScope experience. NHS National Library for Health Knowledge Management Specialist Library, 2005. [Journal article (Unpaginated)]


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English abstract

This article describes how the DrugScope blog has been used to highlight the organisation's collection of evidence-based alcohol and other drug (AOD) material. It discusses the fine line between information provision to raise awareness and marketing.

Item type: Journal article (Unpaginated)
Keywords: blogging, Web 2.0, Library 2.0, case studies
Subjects: F. Management. > FB. Marketing.
L. Information technology and library technology > LC. Internet, including WWW.
Depositing user: Anne Welsh
Date deposited: 19 Jan 2007
Last modified: 02 Oct 2014 12:05


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