Las bibliotecas, espacios culturales en desuso: análisis crítico de las estrategias de promoción

Fernández, Viviana Las bibliotecas, espacios culturales en desuso: análisis crítico de las estrategias de promoción. Biblios, 2006, vol. 7, n. 25-26. [Journal article (Unpaginated)]

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English abstract

This work is a reflection about the libraries role into the information society context.

Spanish abstract

Este trabajo es una reflexión sobre el papel de la promoción bibliotecaria en el contexto de la sociedad de la información.

Item type: Journal article (Unpaginated)
Keywords: Promoción del uso de las bibliotecas, Marketing bibliotecario, Posicionamiento, Imagen de la biblioteca, Library use, Library promotion, Library position, Image
Subjects: D. Libraries as physical collections.
F. Management. > FB. Marketing.
D. Libraries as physical collections. > DZ. None of these, but in this section.
D. Libraries as physical collections. > DC. Public libraries.
Depositing user: Biblios Comité Editorial
Date deposited: 13 Jan 2007
Last modified: 02 Oct 2014 12:06
URI: http://hdl.handle.net/10760/8806

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RASETTI, MARIA STELLA. La historia de la marginación y la desmarginación de las “bibliotecas sin barreras” en Italia. In: El público y la biblioteca: metodología para la difusión de la lectura. Gijón: TREA, 2000. p. 53

SHONTZ, MARILYN L.; PARKER, JON C.; PARKER, RICHARD. What do Librarians Think about Marketing? A Survey of Public Librarians' Attitudes Toward The Marketing of Library Service. The Library Quarterly, 74(1), January 2004. pp. 63–84

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