La imagen corporativa una estrategia del nuevo perfil del bibliotecario

Pizarro Bonilla, Lucy La imagen corporativa una estrategia del nuevo perfil del bibliotecario. El Profesional de la Información, 2003, vol. 12, n. 6, pp. 464-466. [Journal article (Paginated)]


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English abstract

The article analyses the importance of corporate image for the new role of librarians, affecting the cultural and social position of both libraries and librarians. Image is identified as the cause of diverse problems affecting information centres and librarians. The concepts of corporate image, corporate identity and image programmes are defined, together with an explanation of when it is necessary to have an image programme and what benefits such programmes offer. A bibliography of recommended readings is also included.

Item type: Journal article (Paginated)
Keywords: Corporate image, Librarian profile, Librarian’s role, Corporate identity, Image of the library,Imagen corporativa, Perfil del bibliotecario, Rol del bliotecario, Identidad corporativa, Imagen de la biblioteca
Subjects: F. Management. > FB. Marketing.
Depositing user: Lucy Pizarro Bonilla
Date deposited: 31 Jan 2007
Last modified: 02 Oct 2014 12:06


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