Marketing library and information services: international perspectives (Gupta; Konntz; Massísimo; Savard)

Fernández Marcial, Viviana Marketing library and information services: international perspectives (Gupta; Konntz; Massísimo; Savard). El Profesional de la Información, 2007, vol. 16, n. 1, pp. 82-83. [Journal article (Paginated)]

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English abstract

This article reviews different experiences in library marketing developed around the world. It focuses on the marketing mix, the central element of a plan of marketing in which four aspects are defined, the four "p": the product, price, place and promotion.

Spanish abstract

Recoge las experiencias en marketing bibliotecario desarrolladas en diferentes partes del mundo. Se trata el Marketing mix, elemento central de un plan de marketing en el que se definen cuatro aspectos, cuatro "p": el producto (product) y su precio (price), la distribución (place) del mismo y su promoción (promotion).

Item type: Journal article (Paginated)
Keywords: Marketing mix, marketing bibliotecario
Subjects: F. Management. > FB. Marketing.
Depositing user: Estrella Rentero Castillo
Date deposited: 30 May 2007
Last modified: 02 Oct 2014 12:07
URI: http://hdl.handle.net/10760/9518

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