Fernández Marcial, Viviana Marketing library and information services: international perspectives (Gupta; Konntz; Massísimo; Savard). El Profesional de la Información, 2007, vol. 16, n. 1, pp. 82-83. [Journal article (Paginated)]
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English abstract
This article reviews different experiences in library marketing developed around the world. It focuses on the marketing mix, the central element of a plan of marketing in which four aspects are defined, the four "p": the product, price, place and promotion.
Spanish abstract
Recoge las experiencias en marketing bibliotecario desarrolladas en diferentes partes del mundo. Se trata el Marketing mix, elemento central de un plan de marketing en el que se definen cuatro aspectos, cuatro "p": el producto (product) y su precio (price), la distribución (place) del mismo y su promoción (promotion).
Item type: | Journal article (Paginated) |
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Keywords: | Marketing mix, marketing bibliotecario |
Subjects: | F. Management. > FB. Marketing. |
Depositing user: | Estrella Rentero Castillo |
Date deposited: | 30 May 2007 |
Last modified: | 02 Oct 2014 12:07 |
URI: | http://hdl.handle.net/10760/9518 |
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