Μέτρηση της ποιότητας υπηρεσιών στις Ακαδημαϊκές Βιβλιοθήκες

Τσαλκιτζη, Θαλεια Μέτρηση της ποιότητας υπηρεσιών στις Ακαδημαϊκές Βιβλιοθήκες., 2002 . In 11ο Πανελλήνιο Συνέδριο Ακαδημαϊκών Βιβλιοθηκών, Λάρισα (GR), 2002. [Conference paper]

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English abstract

This paper presents the way the Greek Academic Libraries can adopt effectively marketing techniques focusing on their users and the quality of their services.

Greek abstract

Η εργασία έχει ως σκοπό να παρουσιάσει τον τρόπο με τον οποίο οι ελληνικές ακαδημαϊκές βιβλιοθήκες μπορούν να υιοθετήσουν αποτελεσματικά τις τεχνικές του μάρκετινγκ προκειμένου το έργο τους να εστιάζεται τόσο στο χρήστη όσο και στην ποιότητα των υπηρεσιών που του προσφέρονται.

Item type: Conference paper
Keywords: Ελληνικές Ακαδημαικές Βιβλιοθήκες, Ποιότητα Υπηρεσιών, Μάρκετινγκ, Greek Academic Libraries, Service Quality, Marketing
Subjects: D. Libraries as physical collections. > DD. Academic libraries.
F. Management. > FB. Marketing.
Depositing user: Andreas K. Andreou
Date deposited: 20 Jun 2007
Last modified: 02 Oct 2014 12:07
URI: http://hdl.handle.net/10760/9709

References

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