Estrategias bancarias aplicables a las bibliotecas : la satisfacción y fidelización de usuarios

Atenas, Javiera Estrategias bancarias aplicables a las bibliotecas : la satisfacción y fidelización de usuarios. Biblios, 2006, n. 23. [Journal article (Unpaginated)]

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English abstract

This article intends to analyse the possibilities to apply techniques of customers’ satisfaction and loyalty used in bank web sites and apply this to the libraries ambit.

Spanish abstract

El presente artículo tiene por objetivo analizar la factibilidad de aplicar las técnicas de satisfacción y fidelización de usuarios utilizadas en los sitios web de diferentes entidades bancaria en el ámbito bibliotecológico.

Item type: Journal article (Unpaginated)
Keywords: Marketing, Usuarios, Estrategias, Bibliotecas, Satisfacción y fidelización, Sitios web, Marketing, Users, Strategies, Libraries, Satisfaction and loyalty, Web sites
Subjects: F. Management. > FB. Marketing.
Depositing user: Julio Santillán-Aldana
Date deposited: 29 Mar 2006
Last modified: 02 Oct 2014 12:02
URI: http://hdl.handle.net/10760/7394

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